3 AI-enabled content workflows, Vimeo integrates script generation tool 🖋️

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AI Marketing School Newsletter #33

3 AI-enabled content workflow ideas from an ex-Google, Meta, and Microsoft product marketer

Abhishek Ratna is an experienced product marketer who’s recently worked for Google, Meta, and Microsoft. So, he clearly knows his stuff.

Abishek recently shared his thoughts on how to create AI-enabled content workflows, coming up with three potential options for you to test out at your own company.

Here are those three AI-enabled content workflows.

What marketers need to know

• Workflow 1 - Use AI for research or first drafts, marketers for editing and approval: Use AI to create first drafts. Then, get marketers to refine it, add creativity, and ensure the results match your brand’s tone of voice.
  
  

• Workflow 2 - Marketers build core messaging while AI personalizes at scale: Use marketers to create your core messaging and content. Upload these content assets to an AI system, which will then use them to create short-form versions for different channels, localize it for other languages, and even generate persona-specific variations.
  
  

• Workflow 3 - Apply AI to data analysis, marketers to strategic decisions: Give AI semi-structured data and ask it to organize it into tables, or give ChatGPT and Claude a chunk of text and ask them to create a table with the information you need. You can even ask ChatGPT or Claude to write Excel or Google Sheets formulas in plain English.

Vimeo launches an AI script generation tool

Vimeo has announced that it’s integrating new AI tools for its paying users, which include a script generation feature powered by OpenAI.

The three new features include a script generator, a teleprompter, and a text-based video editor that identifies (and allows you to remove) "filler words, long pauses, and awkward moments."

This could be a significant time-saver for marketers, helping them to create a fully produced video in minutes.

Vimeo's CPO Ashraf Alkarmi confirmed that the script generator is powered by OpenAI, but didn’t specify which model is being used.

What marketers need to know

• The script generator tool generates scripts based on a brief description and key inputs like tone and length.

• The text-based video editor can identify and remove filler words, long pauses, and awkward moments in videos, thereby enhancing the quality of video content.

  
  

• These tools are available to users subscribing to Vimeo's standard plan and above, starting at $25 a month.

  
  

• While the script generator has potential, we’re unsure how effective it is. It will probably require user edits to ensure accuracy.

🎥 Video Tutorial: Landbot.io

In this tutorial, Tom teaches you how to use Landbot.io to create awesome AI-powered chatbots for your website.

5 ways to use AI to boost SEO and content marketing campaigns

CallRail, a tracking and analytics platform for phone calls and web forms, recently published an eBook highlighting 5 ways marketers can use AI to boost SEO and content marketing.

It covers the following use cases:

1. Customer research

2. Search and SEO discoverability

3. Content generation

4. Campaign optimization

5. Marketing automation

Don’t want to download the eBook? No problem—here are the key details.

What marketers need to know

• Customer research: Use AI to detect and report your audience’s needs directly from their interactions with your company. For example, by analyzing customer service calls.
  
  

• Search and SEO discoverability: Use AI tools like Conversation Intelligence to identify the language customers use, spot emerging keyword trends, and apply these insights to your marketing.
  
  

• Content generation: You can also use these insights to inform your content creation, using tools like ChatGPT to create content based on what your audience is saying to your customer service team.
  
  

• Campaign optimization: Integrate your AI tool with Google Ads to automatically qualify leads and turn them into conversions. Then, Google Ads will understand which keywords and ad creative convert—meaning it can bid smarter on what drives revenue.

Recommended resources and tools📚 🛠️

1. Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds

Bynder, a digital asset management platform, surveyed 104 of its clients like Spotify, Canon, and Puma to see how their marketing teams are adopting AI tools. More than 55% are using AI to automate time-consuming tasks and 54% use AI to generate initial drafts for content.

2. How B2B Marketers Feel About AI

According to research from Wpromote and Ascend2, 67% of B2B marketers feel positive about AI and 79% expect to incorporate more AI into their strategies this year.

3. Rarsy

An AI-powered tool that’ll help you rapidly generate carousels for LinkedIn, Instagram, TikTok, and more.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie