3 ways to use ChatGPT plugins for your marketing 🔥

A newsletter about AI and Marketing by Tom & Charlie

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

AI Marketing School Newsletter #23

3 ways to use ChatGPT plugins for your marketing

Looking for ways to streamline your marketing with ChatGPT plugins? Here’s some inspiration to get you started.

1. Video Insights: Turn videos into articles

Find the Video Insights plugin from the plugin store, click install, and you can then ask ChatGPT to turn videos into text.

Here’s an example to show you how it works.

I went to YouTube and searched ‘How is AI changing the marketing profession’. Then, I copy and pasted the URL of three relevant videos into ChatGPT and asked it to write a 600-word article based on their insights.

The result wasn’t perfect, but it was a pretty decent first draft.

This makes content repurposing so much simpler than in the past. For example, you can turn a webinar that your company ran into an article, social media posts, email marketing campaign, and so on in just a single prompt.

As always, however, just remember to double check for plagiarism and cite your sources. Just because it’s easy to steal other peoples’ content doesn’t mean that it’s okay.

2. Zapier: Connect ChatGPT to any other app

Zapier allows users to connect apps and let them speak to one another. By installing the ChatGPT Zapier plugin, you can access Zapier’s capabilities all from within the ChatGPT interface.

For example, you can:

• Create emails or Slack messages in ChatGPT and send them without leaving the interface

• Send data directly from ChatGPT to Google Sheets, Notion, Airtable, etc.

• Create article outlines in ChatGPT and put them directly into a Google Doc

3. Webpilot: SEO-optimize your content

Webpilot’s ChatGPT plugin gives you everything you need to SEO-optimize your content with minimal manual work.

Credit to Jesse Cunningham for teaching me this use case—go check out his YouTube channel for some awesome insights.

Here’s how I used it to create an SEO strategy to outrank competitors for the keyword ‘Using AI for marketing’.

I entered the following prompt:

Scrape the top 5 SERPS for keyword 'Using AI for marketing' and give me a detailed SEO strategy to help me outcompete them. For example, include exact keyword density, LSI potential to outcompete, and a comprehensive H2 outline for an article that contains everything these articles touch upon plus whatever they're currently missing to rank highly for this keyword.

And here’s what it gave me.

AI Marketing Inspiration

Alex Cornell used Midjourney and GPT4 to create an entirely AI-powered portfolio for fictional interior design agency Andever.

I’d hire them!

Recommended tools and resources 🔧📚 🎥

1. Microsoft researchers say GPT-4 shows 'sparks' of human-level performance

Microsoft researchers recently released a paper that claims artificial intelligence technology has exhibited ability that is "strikingly close to human-level performance." The researchers said they had demonstrated it can solve novel and difficult tasks without needing any special prompting, including in the fields of mathematics, vision, medicine, law and psychology.

2. avtrs.ai

Turn selfies into AI-generated avatars. You get 25 avatars in 6 unique styles for free, so it’s well worth playing around with.

3. Did Ja Morant use ChatGPT for his latest public apology?

After basketball star Ja Morant was widely criticized for a second video showing him brandishing a handgun, he took to Twitter to issue a public apology. The catch? It appears he might’ve used ChatGPT to create the apology.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie