4 ways marketers can use ChatGPT’s Code Interpreter Plugin

Plus, how to navigate Google’s AI-powered Helpful Content ranking system

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AI Marketing School Newsletter #38

How marketers can use ChatGPT’s Code Interpreter Plugin

OpenAI has just made ChatGPT’s Code Interpreter feature available to ChatGPT Plus users.

In other words, Plus users can now get ChatGPT to execute Python code within its interface to convert files, edit videos, analyze data, and more.

Here’s how to turn on Code Interpreter.

You might’ve seen posts on social media suggesting Code Interpreter has ‘killed data science’. While this is definitely hyperbolic, Code Interpreter certainly makes it easier for non-technical users to analyze, sort, and use data.

Here’s how marketers can use ChatGPT’s Code Interpreter.

⚠️ Warning: As cool as Code Interpreter is, apply the Reddit Rule. If you wouldn’t post the data anonymously on Reddit then don’t upload it on to ChatGPT. Sharing sensitive data always carries risks.

How marketers can use Code Interpreter

  • Data analysis and visualization: Analyze raw datasets and turn this data into bar charts, graphs, gifs, and so on.

    For example, upload customer lifetime value data before asking Code Interpreter to explain the results and suggest ways to improve retention/maximize profitability.

    You could even turn the data into a gif-based map showing each customer’s location and ask Code Interpreter to make the most valuable 10% twinkle. Instantly visualize where your most profitable customers are located.

  • Basic image and video editing: Edit images, resizing, adding text, or rotating. Or, turn images into gifs and videos.

    For example, turn images of a recent event you held into gifs before uploading them to social media.

  • SEO analysis: Understand why you experience increases/decreases in search performance.

    Upload SEO data, such as Queries.csv, Pages.csv, Countries.csv, and Dates.csv before asking Code Interpreter to explain spikes in traffic.

  • Creating a QR code: Instantly generate a QR code for your business.

    Create QR codes in seconds for the branded swag you hand out at events.

🎥 Video: Exploring ChatGPT’s new Code Interpreter feature

In this video, Tom explores ChatGPT’s new Code Interpreter feature. He demonstrates how to:

  • Upload files to ChatGPT

  • Analyze datasets

  • Generate interactive graphs

  • Edit images, turning a panoramic shot into a panning video

Click the image to watch the video

Pre-order and save $200 on our AI Marketing Mastery Course

We’re excited to announce that we’re creating an AI Marketing Masterclass training series.

It will consist of three one-hour-long videos, where we’ll share everything we've learned about AI marketing so far.

  1. How pro marketers can free up hours per day with ChatGPT

  2. Building a custom chatbot to be your professional copilot

  3. Automate your marketing workflows and eliminate tedious tasks

Best of all, we’re running a silly introductory offer, charging just $100 for marketers who sign up ahead of its release on 8th August (full price $300).

And if you’re not satisfied with the content, you’ll get a full refund.

It’s a no-brainer.

Sign up here to reserve your spot before the introductory offer ends.

How Google’s AI-powered Helpful Content ranking system affects your site’s visibility

SEO expert Marie Haynes has just published a fantastically detailed piece on how Google’s AI-powered Helpful Content system affects sites’ visibility.

It’s a hefty read—so here are the key takeaways.

The Helpful Content system in a nutshell

Google’s 16,000 human Quality Raters manually assess content quality, relevance, and usefulness. Then, Google uses raters’ insights to build its AI-powered Helpful Content algorithm.

‘“They tell us they do this by asking questions like, “Does this article contain insightful analysis or interesting information that is beyond obvious?” or, “Does the page provide substantial value when compared to other pages in search results?”’

If the system deems that your content is "unhelpful", it will receive a negative classification/black mark that hinders your site's search visibility.

Marketers must obviously avoid this at all costs. Here’s how.

How marketers can ensure their content is helpful

  • Study Google's guidelines in detail: Conduct a comprehensive review of Google's Search Quality Raters’ Guidelines. Understand that Google’s goal is to reward high-quality, user-oriented content.

  • Constantly refresh and improve content: Regularly audit your content to improve factual accuracy, freshness, and relevance. Consider adding different types of media like videos, infographics, and images to boost user engagement.

  • Remove low-value content: Create a content auditing strategy to identify pages that offer little or no value to users. Consider whether the content can be improved and updated before deciding to delete it.

    Remember to implement proper redirects for any removed content to maintain SEO value.

  • Incorporate user feedback and data: Use tools like Google Analytics, surveys, and user feedback to understand what your audience truly finds helpful.

    Analyze the user interaction data for insights on dwell time, bounce rate, and return visits, which can give indications about content usefulness.

  • Leverage authoritative voices: Boost your E-E-A-T (experience, expertise, authoritativeness, trustworthiness) scores by collaborating with industry experts and influencers when creating content.

    Always showcase content creators’ credentials and consider featuring customer reviews and testimonials to build trust. Make sure your site is secure (HTTPS), which is a component of trustworthiness.

Essential reading

With newsletters roaring back into fashion like Y2K, it’s hard for marketers to separate the must-reads from the must-try-harders.

Which is why when we see a great resource, we want to share it.

Stacked Marketer is one such gem, covering all things digital marketing in about 7 minutes each morning.

It's been running for over 5 years, is read by over 50k marketers, and is one of the rare few newsletters we make time for every day. Check it out (or sign up in one click here!)

*Full disclosure—we get a couple of dollars for every signup.

Recommended resources and tools📚 🛠️

Dentsu Next rolls out AI-powered solutions in APAC to analyze consumer big data, assess social sentiment, and help brands adapt to evolving trends.

Y Combinator startup SpeedyBrand launches, using generative AI to provide SMBs with “high-quality,” affordable SEO content.

AI-powered meeting assistant that eliminates background noise, transcribes calls, integrates directly with meeting apps, and allows you to share comprehensive summaries in just a few clicks.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie