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- 5 red flags to avoid when creating AI-generated content đźš©
5 red flags to avoid when creating AI-generated content đźš©
Plus, video tutorial: Quick hack for writing Facebook Ad copy
Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.
AI Marketing School Newsletter #46
Tip: 5 red flags to avoid when creating AI-generated content đźš©
AI is a fantastic tool for creating content at scale. But if you don’t avoid these 5 red flags, you’re the real tool.
1. “As an AI language model…”
The amount of blogs, reviews, and even published academic journals that include this tell-tale phrase is alarming. Remove it before publishing or face our eternal wrath.
2. Unnecessary waffle
Good writing is succinct. Hemingway once wrote a tear-jerking 6-word story. So when editing AI-generated content, cut the crap. There’s often a lot of it.
3. Statements instead of explanations
AI can fall into the trap of making endless statements. “The sun is hot, so you should wear sunscreen.” But why, exactly? And why should the reader care? Watch out for series of statements with no clear explanations.
4. No links
AI tools can’t yet add in-text links to their sources. Even if a fact they’ve included is correct (which it may not be), you still need to find the OG source and add links.
5. Repetitive cadences
Unless you’ve specified how you want to write—not just what—then AI-generated content can have an incredibly dull, repetitive cadence. The solution? Ask your AI tool to mimic the lessons shared by Gary Provost in the image below.
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Video tutorial: Quick hack for writing Facebook Ad copy
In this video, Tom explains how to analyze and create high-converting Facebook ad copy using Code Interpreter.
News and tools 📚 🛠️
Learn about the latest AI-powered martech products, platforms and features announced this week.
Runway has extended the length of videos you can create with Gen-2 from 4 to 18 seconds.
Learn how senior marketers are thinking about, investing in, and using AI tools.
Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!
Until next time. Happy marketing.
Tom and Charlie