5 unmissable lessons from an AI marketing leader 📓

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AI Marketing School Newsletter #31

Brennan Woodruff is building the marketing assistant of the future. Here’s how.

We recently spoke with Brennan Woodruff, one of the founders of GoCharlie.ai, an AI solution hoping to be your marketing assistant of the future.

One of the coolest things about GoCharlie—and what separates them from a lot of similar solutions on the market—is they’re building their own LLM. One designed specifically for marketers.

It’s an amazing solution and definitely worth a trial.

Below are 5 key lessons that Brendan shared throughout our conversation. If you’d like to learn more, read the full interview here.

5 key lessons for marketers

1. AI doesn’t improve—users do: “There’s a misconception that many hold. People often think that AI models progressively improve with use. But, this isn’t the case.
   
   
   The progressive learning we notice is not on the part of the AI models; it’s actually on the side of the people who use them. Users get better at formulating prompts and asking the right questions. The AI models are not self-improving and do not evolve with time.”
   
   
   

2. Hallucinations aren’t disappearing any time soon: “As you know, AI models are prone to producing output that can be termed as hallucinations, and this is something that is hardwired into how they are built.
   
   
   This means that we can’t just eradicate hallucinations from AI outputs given the current state of the architecture.
   
   
   Why does this matter? Because it means we’ll never achieve full autonomy with current AI systems. The persistent nature of hallucinations necessitates human involvement.”
   
   
   

3. Bye bye, bloated marketing teams: “The marketer’s role will evolve into a more strategic one. I think it’s going to be a big win for fractional CMOs.
   
   
   AI can take over execution, allowing the marketer to focus on strategy as AI develops new abilities… As marketers take on the role of strategists, we are likely to see smaller marketing teams in the long run.”
   
   
   

4. Become an AI evangelist: “Nowadays, companies and enterprises are seeking someone who knows anything about AI to guide them.
   
   
   Marketing has seen the biggest impact from AI and, for whatever reason, has adopted digital technologies faster than any other part of the company.
   
   
   To advance your career, become that AI expert. You might find yourself transitioning into the role of an AI evangelist for your entire organization.”
   
   
   

5. Start small and grow: “The best approach is to identify what consumes the most time in your current workflows and search for tools that address these areas…
   
   
   It’s essential to focus on solving specific issues instead of trying to address the entire marketing challenge at once. Solutions for larger problems will evolve, but currently, tapping into specialized tools for distinct tasks is the most efficient way forward."

Google introduces AI tools to optimize ad placements

Google has unveiled two new AI-powered tools, Demand Gen and Video View, to optimize ad placements for brands across its platforms.

Demand Gen uses AI to strategically position photo and video ads on Google's services, such as Google Search, Gmail, and YouTube, eliminating the need for advertisers to manually determine ad placements.

Meanwhile, Video View identifies optimal placements for video ads, aiming to maximize viewership. Initial tests of Video View showed a 40% increase in video views on average.

What marketers need to know

• Marketers can now let Google automatically integrate their best-performing video and image assets across its ecosystem.
  

• Spend less time selecting which ad should go on which platform, and when.
  

• Pair tailored creatives with brand-new lookalike segments based on your existing audiences.

• Samsung used Video Views to boost views, reduce CMPs, and achieve a 94% incremental reach.
  

🎥 Video Tutorial: OpenAI Playground

In this video, Tom uses OpenAI’s Playground to transcribe a 20-minute-long interview with incredible accuracy in about 30 seconds (for less than $0.10).

Perfect for turning customer interviews into case studies or generating meeting notes.

Recommended resources and tools📚 🛠️

1. Rows.ai

Think of Rows as an AI-powered Excel. Ask it questions about your data, summarise datasets in seconds, and run deep dive analyses. You can even integrate it directly with OpenAI.

2. How CMOs Are Succeeding with Generative AI

Boston Consulting Group (BCG) has just released a comprehensive report examining how CMOs are using generative AI. Surveying over 200 global CMOs, it found that 91% think AI is positively influencing efficiency and 84% plan on launching new products and business models enabled by AI technology.

3. 10Web.io

Create a website in minutes using AI. Answer a few simple questions, let AI generate tailored content and images, and tweak as necessary. Done.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie