5 ways marketers can use ChatGPT’s Custom Instructions feature

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AI Marketing School Newsletter #42

How marketers can use ChatGPT’s Custom Instructions feature

ChatGPT has just released a new Customs Instructions feature in beta, which it’s currently rolling out to all Plus users.

This allows marketers to set their own instructions for every conversation going forward. In other words, you won’t have to re-enter your specific preferences in each prompt—it’ll automatically remember what you want.

How marketers can use Custom Instructions

• Copywriters:

What would you like ChatGPT to know about you to provide better responses?

I create mid- to long-form content (blogs, whitepapers, guides, eBooks, etc.) for B2B SaaS clients.

How would you like ChatGPT to respond?

Write at an 8th grade level. Use direct, professional language. Communicate concisely and clearly. Avoid passive tense, exclamation marks, and keep sentences under 20 words long. Vary sentence length to enhance the writing’s rhythm.

• Digital advertising analysts:

What would you like ChatGPT to know about you to provide better responses?

I analyze digital advertising campaign performance across multiple platforms like Google Ads, Facebook Ads, and programmatic platforms. My tasks involve diving into campaign metrics, optimizing for conversions, and reporting on results.

How would you like ChatGPT to respond?

Help me interpret data by identifying trends, anomalies, and opportunities in ad campaign performance. When providing reports, use clear and concise language, and be specific in detailing findings. Prioritize actionable insights that can directly contribute to campaign optimization.

• Social media strategists:

What would you like ChatGPT to know about you to provide better responses?

I manage social media platforms for multiple clients, primarily in the fashion and retail industries. I need content that can fit within character limits of various platforms and resonate with fashion-forward, trend-conscious audiences.

How would you like ChatGPT to respond?

Write in a lively, energetic tone with a sprinkle of fashion terminology. Keep responses concise, under 280 characters, and feel free to include relevant hashtags. Use emojis strategically to add personality. Please consider the social media context while generating the text—in other words, whether it's for Instagram captions, Twitter posts, or Facebook updates.

• Marketing data scientists:

What would you like ChatGPT to know about you to provide better responses?

I apply statistical models and machine learning techniques to understand and predict customer behavior. I work with large data sets, derive insights from them, and use what I’ve learned to optimize my company’s marketing strategies.

How would you like ChatGPT to respond?

Assist me by articulating complex data concepts in a simple, accessible manner. When discussing statistical findings or modeling results, be as precise as possible. Highlight actionable insights and their potential impacts on marketing strategy.

• SEO specialists:

What would you like ChatGPT to know about you to provide better responses?

I work on improving the visibility of websites in search engine results. I focus on keyword research, SEO-friendly content creation, and technical SEO for various industries.

How would you like ChatGPT to respond?

Generate content that's informative and keyword-optimized. Always consider the importance of long-tail keywords, meta descriptions, and headers for SEO. Text should be written in an accessible and engaging style to foster better user engagement. Please consider natural language processing and try to avoid keyword stuffing.

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AI is powering SMS marketing’s sudden resurgence

SMS marketing is back with a bang.

In 2023, 86% of businesses are using text messages for customer outreach, a jump from 55% in 2022.

Why the sudden resurgence? The cookie's demise and tightened privacy regulations have made online marketing challenging. Also, email marketing is losing its shine due to spam-weary customers and improved spam filters (damn you, Promotions folder!)

However, the real game-changer is AI.

It enables marketers to deliver timely, effective messages, pinpointing "mid-funnel intent signals" that show a customer nearing a purchase. Using these signals and customer data, marketers can craft personalized messages, delivering them at the most conversion-friendly moments.

How marketers can use AI for SMS marketing

• Boosting personalization: By analyzing customer data, AI can craft messages tailored to the individual's tastes, habits, and preferences. This personal touch will increase engagement and conversion rates.

• Sending messages at the optimal time: AI algorithms can predict the best times to send messages to each customer, based on their past behavior and other contextual data. This ensures messages reach consumers when they're most likely to respond positively.

• Recognizing buyer intent: AI can identify signals that a potential customer is moving towards a purchase. With this insight, marketers can craft messages that meet customers at their point of need and drive them towards conversion.

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48% of marketers are currently using AI, with the top use cases (ranked in order): content marketing, product marketing, customer experience, lead generation, and advertising.

2. AI: Facebook owner Meta announces its rival to ChatGPT will be free to use

Meta releases LLaMa 2, the latest version of its ChatGPT competitor. It has been trained on 40% more data than LLaMa 1 and is entirely open source (unlike ChatGPT).

3. Hoppy Copy

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Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie