Advertising giants spill their AI secrets...

Plus, video tutorial: creating lifelike AI avatars

Author

Charlie Braithwaite
August 22, 2023

 

AI Marketing School Newsletter #49

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • Ad giants spill their AI secrets

  • How to become your company’s AI marketing expert in 3 hours

  • Creating human-like AI avatars in minutes (video tutorial).

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

Ad giants spill their AI secrets

The world’s biggest advertisers, including Nestlé, Unilever, and WPP have flocked to generative AI as they look to cut costs and boost productivity.

Here’s what you need to know.

Examples and results

  • WPP and Mondelez (the company that owns Cadbury): Used AI to get Bollywood superstar Shah Rukh Khan to ‘ask’ passers-by to shop at 2,000 local stores during Diwali. Small businesses then used a microsite to generate versions of the ad using their own store.


    Results: 130,000 ads were created, gaining 94 million views across YouTube and Facebook.


  • Nestlé: With the help of Dall-E 2, it “revealed” imaginary scenes beyond the border of the famous Vermeer painting, ‘The Milkmaid’.


    Results: Generated 1,000 iterations and unlocked $766,010 worth of media value (i.e. public exposure).


  • Unilever (which owns 400+ brands, including Dove soap and Ben & Jerry’s): Used AI to write product descriptions and create visual content.


    Results: Not shared publicly. Boo.

CAREER GROWTH

How to become your company’s leading AI marketing expert in just 3 hours

Want to impress your boss, get promoted, and earn more money?

You need to become an AI marketing expert.

Here’s the 3-step, 3-hour process you should follow.

The 3-step process

  1. Tell your boss you want to make their life easier and earn the company more money. How? By learning to use AI.


  2. Sign up for the 100% 5*-rated AI Marketing Masterclass. In 3 hours, you’ll learn how to apply AI throughout your marketing operations. It even comes with a money-back guarantee if you’re not satisfied.


  3. Put the insights into action. Do more in less time. Get noticed by senior leadership. Become the go-to AI marketing expert.

TIPS AND TRICKS

Video tutorial: Creating lifelike AI marketing avatars

In this video, Tom explains how you can use AI tools to create virtual marketing avatars.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

  1. AI for Marketers Summit (sponsored)

    Don't miss the AI for Marketers Summit this November 15-16! CMOs & VPs of top brands will share how to leverage AI to optimize your marketing strategy, including generative AI, marketing operations, personalization, customer experience, brand-building, and more. Use code AIMS10 for 10% off.


  2. How AI Marketing Makes Some Firms Dumber & Others Far Smarter: 6 Critical Factors For Competitive Advantage

    AI can either level up or dumb down your marketing, depending on how you use it. Check out this article if you want to learn how to maximize its utility and avoid common pitfalls.


  3. Young Marketers are Becoming Leading Experts in AI. Their Efficient Content is Setting New Competitive Standards.

    Research from Dr. Denise Dahlhoff, Senior Researcher of Consumer Research at The Conference Board and Senior Fellow at The Wharton School, shows young marketers are leading the way when it comes to using generative AI in marketing.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom