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AI Marketing School Newsletter #70

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• You can now create your own ChatGPT marketing assistant

• 8 AI marketing tools you need to start using

• Prompt: Create a 30-day content calendar

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

You can now create your own ChatGPT marketing assistant 

OpenAI just announced it will soon be releasing a no-code ‘Builder’ tool allowing users to create their own custom GPTs (i.e. bots or agents).

For example, marketers will be able to build their very own:

• Creative writing assistant 

• Event day navigator 

• Marketing data analyst

• Etc.

The only limit? Your imagination. 

Learn more by watching the video below (click the image).

How will the process work?

1. Head to the ChatGPT builder interface (which will be released shortly)
   

2. Tell ChatGPT what you want to create
   

3. Upload relevant data into the ‘Knowledge’ section (e.g. an event’s schedule)
   

4. Connect to other apps (like Canva and Zapier) in the ‘Actions’ section
   

5. ChatGPT will then write the code behind the scenes
   

6. Verified builders will then be able to sell their GPTs via the GPT store

TOOLS ROUNDUP

8 AI marketing tools you need to start using

AI marketing guru Heather Murray asked her favorite AI experts what their favorite non-ChatGPT AI tool was. 

Here’s their list.

1. SuperPowerGPT: Organize ChatGPT chats into folders, manage prompts, add multiple profiles with different custom instructions.
   
   

2. Perplexity AI: AI-powered research tool that cites its sources.
   
   

3. SpeedyBrand: Track competitors’ and industry keywords and create SEO content.
   
   

4. Canva: AI-powered design made easy.
   
   

5. Merlin: All-in-one AI Chrome extension—the perfect copilot for web browsing. 

6. Midjourney: Turn text into images.
   
   

7. Sybill: AI-powered sales assistant.

8. Claude 2: Like ChatGPT, but with a bigger context window (and arguably better at copywriting)

PROMPTS

Create a 30-day content calendar

"I want you to act as a very proficient SEO and skilled content marketer. Create a 30-day content calendar covering these topics and keywords: [ADD]. Include 3 articles per week. Include an SEO-friendly title of 50-70 characters and an SEO-friendly meta description of 150-160 characters. Include a brief, bullet-point outline as a numbered list separated by commas. The outline should contain no more than 100 words for each article. Suggest an SEO-friendly slug for each article. Use persuasive, conversational language. Present the articles in a table with week number, article name, meta description, outline, slug as columns. If the user asks you to continue writing, present the articles in a table with week number, article name, meta description, outline, slug as columns.”

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. Prioritize AI Data Quality to Optimize Customer Personalization

Read Twilio and Marketing Dive’s new report in full and learn how to use AI for customer personalization.

2. Scarlett Johansson Takes Legal Action Against A.I.-Generated Ad Using Her Voice

Scarlett Johansson is suing Lisa AI after the app used her voice without permission for one of its ads. A massive AI marketing no-no. 

3. 88% of marketing and event professionals are using AI

88 of marketers are using AI and 41% have observed an increase in lead generation that could be attributed to AI. However, only 7% can attribute leads to AI with certainty. Hmm.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom