Bing's the default ChatGPT browser—here's how to optimize for Bing Search 🙌

A newsletter about AI and Marketing by Tom & Charlie

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

AI Marketing School Newsletter #25

Bing becomes the default ChatGPT browser

Microsoft Bing has recently become the default search engine for ChatGPT. This means it’s fully integrated into ChatGPT, enabling the AI chatbot to provide real-time, up-to-date answers from Bing search.

But wait—didn’t this already happen with the launch of the web browsing plugin?

Yes and no. With the plugin, users could access the web via ChatGPT’s Bing plugin. Now, however, Bing's search functionality is fully integrated within the chat, making web browsing native to the platform.

Bing content will now be seen by millions more people daily. Therefore, instead of (just) optimizing content for Google search, you now need to optimize for Bing too.

Top tips for marketers

• Quality backlinks: Bing SEO focuses on the quality of backlinks over their quantity. It favors organic links from relevant and trusted websites, especially .edu, .org, and .gov links. It also favors links from older domains.

• On-page SEO: Bing still relies on some older ranking factors: exact match domains and exact keyword usage in headings, alt tags, and meta descriptions. Unlike Google, Bing hasn't dismissed meta keywords and descriptions as a ranking factor​.

• High-quality content: Content should be unique, engaging, and user-focused. Incorporate clear authorship, sourced information, and multimedia elements.

• Schema markup: Using schema markup enhances search result richness and comprehension. Use Bing's Markup Validator tool​ for validation.

• Bing Webmaster Tools: They provide valuable insights, such as keywords you rank for, your indexed backlinks, and spammy links to avoid.

AI Marketing in the wild: the irrefutable case for AI-generated content

Twitter user Julian Goldie shows how easy it is to rank for 100% AI-generated content in this thread.

His results beg the question: why aren’t all companies following suit?

Top tips for marketers

(Credit to The Boring Marketer for these tools and tips—go check out their page).

• Use a combination of AI tools for optimal results: For example, ChatGPT, Bard, Zapier, and Airtable can help produce a fully optimized 4,000-word article in just 8 minutes​​.

• Leverage AI-powered SEO tools: Tools like Scalenut, RankIQ, Diib, Frase.io, AlliAI, PaveAI, and SurferSEO can assist with keyword planning, topic research, content creation, editing, optimization, content recommendations, and even competitive analysis​​.
  
  

• Use AI for data analysis: AI can turn Google Analytics data into actionable insights, assisting with demographics, acquisition, and trend spotting​​. Then, feed these insights back into your content creation process.

Recommended tools and resources 🔧📚 🎥

1. Check out QuantPlus.io (sponsor)

QuantPlus is a world-first in AI-driven data insights to inform advertising creative.

While other platforms tell you which ad worked the best, this technology tells you why that ad works the best.

Their reporting system breaks down advertising creative at an “elemental” level and links each element to performance... meaning ads can now be “pre-optimized” using text, imagery, colors and CTA that are linked to known performance before a single impression has been served. This 1.5 minute video explains it well.

This has boosted campaign ROI by up to 300 per cent as per client video testimonials on the site.

If you’re spending money on online advertising then you could get some significant gains by optimizing your ad creative using this smart tech.

2. These companies have banned or limited ChatGPT at work

Some of the world’s leading companies, including Apple, JP Morgan Chase, Deutsche Bank, Verizon, Samsun, and Amazon, have restricted employees’ rights to use use ChatGPT for work purposes.

3. Bill Gates Says AI Is Poised to Destroy Search Engines and Amazon

Bill Gates has suggested that advanced AI, in the form of personal assistants, has the potential to make search engines obsolete.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie