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AI Marketing School Newsletter #66

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• 5 ways marketers can use ChatGPT’s vision function

• How to evaluate AI-generated content with real consumer feedback

• B2B buyers trust AI more than your company’s content (!)

• ChatGPT’s next evolution: offering two responses

Hope you enjoy the issue.

Charlie & Tom

TIP OF THE DAY

5 ways marketers can use ChatGPT vision

ChatGPT’s vision function is a game-changer, letting marketers upload pictures and chat about them.

Here are 5 ways you can put this feature to good use.

1. Analyze landing pages: Found a high-performing landing page? Take a screenshot, upload it, and ask ChatGPT to analyze the copy, design, CTAs, and more.

2. Gain deck design advice: Upload a picture of your deck’s slides and ask ChatGPT how to improve the design.

3. Turn brainstorms into notes: Take a picture of handwritten notes scrawled on a whiteboard or in a pad of paper and upload them to ChatGPT.

   
   

   Get properly typed up notes to share with your team. You can even ask it to reproduce diagrams you’ve already created (like mind maps).

4. Decipher Google Analytics stats: Take a picture of your Google Analytics dashboard and ask questions about what the data means.

5. Create custom prompts for DALL-E 3: Upload a picture of an image you want to replicate. Then, ask ChatGPT to give you a prompt that will allow you to create your own version in DALL-E 3.

TODAY’S TOP TOOL: MARKET TEST

Are you evaluating your AI-generated content?

Do you feel like you’re swimming in a sea of AI-generated content, choosing what works best simply on gut feelings or untested hunches?

Tilt the game in your favour with Market Test.

Validate the AI outputs you use in brand ideas, concepts, and marketing assets in under two hours with Conjointly’s Market Test. Market Test will help you:

• Get feedback from a representative sample of 100 USA-based consumers.

• Identify what they like, dislike, areas of improvement, and more.

• Catch issues early on so you can make adjustments—fast.

NEWSFLASH

B2B buyers trust AI more than your company’s content

A report from Workweek has found that:

• B2B buyers on the whole trust ChatGPT and other AI tools more than B2B SaaS companies.

• B2B companies are the least trusted source of information for buyers. Yikes!

• However, take this with a pinch of salt. While ChatGPT/AI was among the top 3 most trusted sources for just over 50% of marketers, it was in the bottom 3 for just under 50%.

THE FUTURE OF AI

ChatGPT’s next evolution is here

Kyle Shannon, CEO and founder of Storyvine, was using ChatGPT like normal.

And then something strange happened: it offered him two potential responses.

This feature could be a real time-saver. AI tools usually don’t get things right the first time around.

Therefore, by offering two potential responses, there’s a higher chance it will provide one that’s close to what you’re looking for.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. Top 5 AI Marketing Activations to Know About Right Now
   
   

   AdAge digs into the latest AI marketing activations. Meta turns Kendall Jenner into an AI sister; DALL-E makes woodwork look real; Google has AI focus at Advertising Week; and more.

2. Jasper launches new marketing AI copilot: ‘No one should have to work alone again’

   
   

   Jasper has just announced its new “end-to-end AI copilot for better marketing outcomes.” It includes features like new performance analytics to optimize content, a company intelligence hub to align messaging with brand strategy, and campaign tools to accelerate review cycles.
   
   

3. Morph Studio

   
   Morph Studio is an up-and-coming Runway rival. Its new text-to-video model offers 1080p clarity and lets you create videos up to 7 seconds long. Definitely worth checking out.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom