ChatGPT will never be the same again...

Plus, Amazon launches AI image creator

Author

Charlie Braithwaite
October 31, 2023

 

AI Marketing School Newsletter #69

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • OpenAI releases new all-in-one ChatGPT model

  • Amazon launches Gen AI image creation

  • Quick tip: Formatting ChatGPT markdown text in Google Docs

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

OpenAI releases new all-in-one ChatGPT model

Up until now, ChatGPT users have only been able to use one feature per chat (advanced data analysis, plugins, web browsing, DALL·E 3., etc.).

But OpenAI has just released a new version of ChatGPT giving users access to all GPT-4 tools without switching. 

It has also boosted its document analysis capabilities. For example, it can now interact directly with PDFs.

P.S. Can’t see this feature yet? Don’t worry—OpenAI gradually rolls out these types of updates. Hang tight for a few days. 

What this means

  • Less time switching between chats: Use all of ChatGPT’s functionality in a single chat. 

    Check out this example of someone using GPT vision and DALL·E 3 together. 

  • Bye bye third-party apps?: Marketers can now upload and speak to PDF files.

    This potentially eliminates the need for PDF plugins or wrappers (companies using GPT models underneath their own UI), like pdf.ai.

  • A sign of what’s to come: Piece by piece, OpenAI is making ChatGPT the all-in-one AI tool.

    This will boost marketers’ efficiency by reducing time spent switching between apps. 

TOOLS UPDATES

Amazon launches Gen AI image creation

Amazon has just released its new AI-powered image generation feature.

This means Amazon sellers can create new images with generic product photos, placing them in a variety of backgrounds. 

Amazon’s new feature will significantly reduce the time it takes to generate creatives—which nearly 75% of Amazon advertisers cited as their biggest challenge.

Plus, it could also increase conversions.

According to Amazon, “For example, an advertiser may have standalone images of their product against a white background, like a toaster. When that same toaster is placed in a lifestyle context—on a kitchen counter, next to a croissant—in a mobile Sponsored Brands ad, click-through rates can be 40% higher compared to ads with standard product images.”

How it works

  • Head to the Amazon Ad Console 

  • Select your product and click Generate

  • Receive multiple Gen AI brand-themed images

  • Refine the images if necessary with short text prompts

  • Use the images you like in your Amazon listing

QUICK TIP

Formatting ChatGPT markdown text in Google Docs

Tired of copy and pasting from ChatGPT to Google Docs, only to then waste time reformatting everything?

Me too. 

Fortunately, there’s an easy solution: https://markdowntohtml.com/

The process

  1. Ask ChatGPT to write in markdown format

  2. Copy the text it generates

  3. Open https://markdowntohtml.com/

  4. Paste the text into the ‘Enter markdown’ box on the left

  5. Copy the text from the ‘Preview’ box on the right

  6. Paste it into your Google Doc

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

Learn how to use Harpa AI and ChatGPT to create a content/lead gen strategy that Alex Hormzi would be proud of.

Julian Goldie shares how to create ChatGPT SEO bots to save time while boosting your search rankings. 

The Biden administration has announced a new executive order that requires developers of AI systems that pose risks to U.S. national security, the economy, public health or safety to share the results with the U.S. government.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom