DON'T use ChatGPT's 'new' Web Browsing feature—here's why

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AI Marketing School Newsletter #60

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• ChatGPT Web Browsing feature is back—and it’s 💩

• Video tutorial: creating, planning, and scheduling social media content with Rapide.ly

• Creating an AI policy for your marketing department

Hope you enjoy the issue.

Charlie & Tom

TOOLS UPDATE

ChatGPT’s Web browsing feature is worse than ever before

After a near 3-month hiatus, ChatGPT’s Web Browsing feature is back.

This technically means ChatGPT is no longer limited to knowledge from November 2021.

We were super pumped to hear the news. As was OpenAI to tell us.

However, we’ve got bad news: It’s rubbish.

We’ve been playing around with it and we’re incredibly disappointed.

Here’s why.

3 reasons to avoid ChatGPT’s Web Browsing feature

1. It’s unreliable: Yesterday, we asked for it to give us the current headline on BBC News. The answer was wrong.
   
   Today, we tried the same thing. The answer was still wrong.
   
   However, when we asked for a general summary of the day’s news it nailed that. Weird.

   
   

2. It refuses to read links: The Web Browsing feature was initially taken down because it gave users access to articles behind paywalls. No bueno (for the sites, at least).
   
   Unfortunately, OpenAI has now gone too far the other way.
   
   The feature now refuses to access any links that you give it—as demonstrated by my frustrating encounter below.
   
   

   

   
   
   

3. It’s a time-wasting distraction: Playing around with new tools is fun. But you know what isn’t? Wasting time trying to get a tool to do what it’s supposed to.
   
   I’ve spent a disproportionate amount of time working out how to get the Web Browsing feature to do what I ask. It’s honestly not worth it.
   
   Just do your own research.

VIDEO TUTORIAL

Creating, planning, and scheduling social media content with Rapide.ly

In this video, Tom explains how you can create, plan, and schedule your team’s social media content at lightning speed with Rapide.ly.

Generate a month’s worth of social content in minutes!

THOUGHT OF THE DAY

Developing an effective AI use policy for marketing

Incorporating AI into your marketing strategy can yield tremendous benefits.

However, it's crucial to navigate the associated risks carefully.

This is where creating an AI use policy for your team comes in handy. Steal these tips from Sprout Social to get started.

What marketers need to know

• Accountability and governance: Define who's responsible for AI governance within the company. They’ll be in charge of conducting regular audits to ensure the tools are compliant and delivering on their intended objectives.
  
  

• Planned implementation: Use a phased approach when introducing AI tools so you can monitor their performance and mitigate data privacy risks. Be strategic about which teams and functions should adopt AI first.
  
  

• Clear use cases: Specify low-risk and high-risk tasks for AI usage. For example, drafting social media posts could be a low-risk task, while using AI for legal advice could be high-risk.
  
  

• Intellectual property rights: Understand that content generated entirely by AI may not be eligible for copyright or patent protections. Clearly state which types of information employees can and can’t share with AI systems to stop the disclosure of valuable intellectual property.
  
  

• Disclosure details: Ensure you disclose the use of AI-generated content to external audiences, as mandated by laws like the U.S. AI Disclosure Act of 2023.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. Become an AI Marketing expert in just 3 hours

We’ve spent thousands of hours researching AI marketing so you don’t have to. Grab our hidden insights by signing up for the 100% 5*-rated AI Marketing Masterclass course. If you don’t like it, we’ll give you a full refund. No questions asked.

2. Unethical hack: Using AI to copy competitors’ products

McKay Wrigley shares how to use ChatGPT to create mimics of your competitors’ products. Great for initial product prototyping and creating rapid MVPs, but remember—copying others will only get you so far.

3. Marketing AI blueprint unveiled at The MarTech Conference

Capgemini digital strategist Shawn Goodin unveils a framework to map generative AI architecture and successfully deploy the technology.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom