How to ensure Google doesn't penalize your AI-generated content

Plus, using GPT-4 & Dall-E to create thumbnails

Author

Charlie Braithwaite
October 17, 2023

 

AI Marketing School Newsletter #65

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • How to ensure Google doesn't penalize your AI-generated content

  • Using GPT-4 & Dall-E to create thumbnails

  • The latest news, tips, and tricks from the world of AI marketing

Hope you enjoy the issue.

Charlie & Tom

TIP OF THE DAY

How to ensure Google doesn't penalize your AI-generated content

SEO expert Jake Ward recently shared his insights on why Google penalizes some AI content but not other pieces.

Here’s what you need to know.


5 things to avoid

  1. Low-quality, spammy content. This one’s pretty obvious.

  2. Duplicated articles, which causes keyword cannibalization.

  3. Poor title structures. Check out this page to learn how to craft SEO-friendly title structures.

  4. Too many/too few words. Using a tool like Clearscope.io can be really helpful for ensuring you create the right length of content.


  5. Publishing without sense checking the content. For example, making sure it’s factually correct and that it answers the searcher’s intent.



What to do instead

According to Julia McCoy, President of Content at Scale, marketers must adopt the following artificial intelligence optimization (AIO) framework: C.R.A.F.T.

  • C: Cut the fluff.

  • R: Review, edit, optimize.

  • A: Add images, visuals, and media.

  • F: Fact-check.

  • T: Trust-build with personal story, tone, and links.

The CRAFT framework ensures you publish consistently high-quality content, regardless of how/whether you use AI.

AI IN ACTION

Using GPT-4 & Dall-E to create thumbnails

Follow this simple process to create thumbnails for your blogs, Youtube videos, social posts, you name it.

The process

  1. Log into ChatGPT.

  2. Select GPT-4 and then DALL.E 3 from the dropdown.

  3. Enter your prompt. Think about what text and colors you want to use, and what emotion you want to convey.

    Here’s the prompt I used to create this newsletter’s thumbnail:

    I want you to create a thumbnail for today's AI Marketing School newsletter. For context, the edition focuses on how to ensure Google doesn't penalize AI-generated content.

    I want you to create the following thumbnail:

    Text: AI content SEO warning!

    Make the text bold so that it stands out.

    Colors: Use high-contrast colors

    Emotion: Use negative emotions and convey a sense of urgency. The goal is for people to feel like they need to read about these SEO warnings IMMEDIATELY.

  4. Select the option that you like the most, or regenerate to get alternative options.

    Here’s what it gave me first time from the prompt above. Not bad, right?

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

Eleven Labs has just dropped its brand new AI dubbing tool. Localize your content across 29 languages in seconds with voice translation, speaker detection, and audio dubbing

60% of CMOs say there’s heightened scrutiny on them to prove marketing impact. And while B2B companies are increasingly embracing generative AI, the rapid increase of new tools and techniques makes it difficult to identify where to begin.

Creative Force, an AI marketing content creation tool, raises $8.9M to help e-commerce companies produce content at scale (boosting efficiency by 30%).

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom