A genius AI marketing lesson from the world's top content creator

Plus, video tutorial: How to keep AI assets on brand with BrandGuard

Author

Charlie Braithwaite
October 27, 2023

 

AI Marketing School Newsletter #68

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • Why Tim Ferriss created an AI bot trained on his content—and how you can do the same.

  • How to ensure all AI-generated content is on brand with BrandGuard.

  • The prompt that unlocks personalised, relevant responses from AI tools.

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

Tim Ferriss has created an AI bot trained on his content

Content creators don’t come much bigger than Tim Ferriss.

The Tim Ferriss Show podcast has been downloaded over 900 million times. Meanwhile, he’s also the author of five #1 New York Times and Wall Street Journal bestsellers.

And he’s just created an AI bot trained on his blog and podcast.

Fans of his content can ask the bot questions and it’ll respond according to what Tim Ferriss/his podcast guests have previously said.

It also pinpoints the specific podcast episodes and blogs where it found the information.

Why we like it

The AI bot is a genius marketing tactic. Here’s why.

  1. It’s a great way to keep Tim Ferriss’s content front of mind among fans.

  2. The bot’s incredibly valuable. It allows people to find insights hidden among thousands of podcast episodes in just seconds.

  3. This free value-add subtly redirects users to podcast episodes/blogs where they can find out more. This boosts engagement with his content.

How to copy this for your own brand

  • Consider doing the same with your content. Upload transcripts of your webinars, YouTube videos, guides, blogs, and more into a chatbot. We recommend using a no-frills chatbot builder like Chatbase.

  • Then, let prospects and customers interact with it, instead of having to trawl their way through your content.

  • This will make it as easy as possible for your audience to engage with your content.

VIDEO TUTORIAL

Keep AI-generated content on brand with BrandGuard

In this video, Tom teaches you how to use BrandGuard to ensure your AI-generated content (text, images, etc.) is always on brand.

Click the image to watch the video

PROMPTING

How to get personalised responses from AI tools

Content/SEO specialist Tim Hanson recently shared this prompting gem on LinkedIn.

"Before you give me an answer, take the time to ask me any number of questions to better understand where I'm coming from with this problem.

After each series of answers, I want you to judge your confidence of understanding my situation out of 100.

When your confidence score is at least 90/100, you will give me an answer"

This will ensure the AI tool gives you a personalised output tailored to your exact context and needs.

RECOMMENDATION OF THE WEEK

Content Bites: Bitesized content marketing insights, delivered weekly

If you like AI Marketing School, you’ll love Content Bites.

Content Bites is a super-actionable content marketing newsletter written by one of the best marketers we know. For a good place to start, check out Why no one can find good writers & how I find them.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

The Marketing Against the Grain podcast, with Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan, Zapier’s CMO, dives into their top 6 AI marketing hacks.

Learn how Jake Ward created AI content that converts, at scale. Bookmark this one for later.

A Constant Contact survey has found that just 26% of SMBs use AI for marketing, despite the fact that 91% of those that do use it have said it benefits their business.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom