How to get ChatGPT to mimic your exact writing style ✍️

Plus, video tutorial: ChatGPT vs Claude vs Bing vs Bard

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Psst… Want to work with us? Apply here!

 

Share the love. Forward this email over to your favorite marketing pals or sign them up here.

AI Marketing School Newsletter #30

How to get ChatGPT to mimic your exact writing style

ChatGPT can be a bit hit or miss—especially when it comes to mimicking your writing style. Sometimes it’s perfect. Other times, it’s anything but.

So, how can you get it to reliably mimic your writing style every single time? By using this prompt, courtesy of Nicole Leffer.

You’re an AI system that has been trained to analyze the text below for style, voice, and tone using NLP to create a voice paragraph. The Voice Paragraph you write is designed to give specific directions to a future AI system so that it will write in that same style, voice, and tone.

Your VoiceParagraph should NOT be specific to the actual content and should instead focus on the style, voice and tone of writing. Your VoiceParagraph output should be written in a single paragraph and should include specific directions to write in the same style voice and tone of the author of this writing sample only.

Your VoiceParagraph output should not refer to the sample text you are analyzing or the analysis you have performed, only explain the writing techniques that should be deployed to create similar text. Begin your response with "Write with the following style, voice, and tone..." Limit your VoiceParagraph to a single paragraph.

Be concise, including only the most relevant directions. Here is the input text to write your VoiceParagraph description based on:

Then, simply insert the example text (such as a blog post). Done!

LinkedIn introduces AI-powered tools for marketers

LinkedIn has launched a new tool, AI Copy Suggestions, to speed up ad copywriting for marketers.

The tool—which will live in LinkedIn’s Campaign Manager—is currently being tested in English with a small group of North American customers. However, LinkedIn plans on increasing functionality, languages, and availability over the next few months.

What marketers need to know

  • AI Copy Suggestions uses data from users’ LinkedIn pages and Campaign Manager settings to offer 5 AI-generated, tailored headlines and copy recommendations.

  • Marketers can input their copy into the “introductory text” box within the Campaign Manager and get different suggestions by toggling on the “Generate copy suggestions” feature.

  • According to LinkedIn’s B2B Marketing Benchmark, 56% of B2B marketers are looking to rely on generative AI to create more content in less time.

🎥 Video Tutorial: ChatGPT vs Claude vs Bing vs Bard

In this video, Tom uses ChatHub to pit ChatGPT, Claude, Bing, and Bard against each other in an epic battle for supremacy.

He designed a three-round test to dig into each tool’s general knowledge, contextual understanding, creativity, copywriting, logical reasoning, and math

After a fierce battle, a clear winner emerged.

Click the image to watch the video

3 marketing use cases for Bard

While ChatGPT has stolen the limelight, marketers should definitely still check out Google’s Bard. Here are 3 reasons why (credit to AI Foreground).

  1. Free internet access: Bard provides real-time access without you or your team having to pay for a monthly subscription. Ideal for marketing teams on a tight budget.

  2. Export with ease: Export to Google Docs in one click. This is a massive time-saver for anyone who’s tried to copy and paste ChatGPT answers, only to find they then have to waste time reformatting them. Plus, you can also send directly via Gmail without having to set up plugins.

  3. Image search: Upload images into your prompts. For example, if you’ve created a funny meme for an upcoming ad campaign, insert it into your prompt and ask “Write 5 ad headlines and body copy suggestions for this meme”.

Recommended resources and tools📚 🛠️

Tom’s a huge fan of this tool after first trying it out for his ‘epic battle for supremacy’ video. Compare AI chatbots’ answers side by side, instantly, in a single interface.

Consulting behemoths Bain & Co offer up their five golden rules of generative AI in marketing.

Despite AI’s marketing potential, it’s not the be-all and end-all. Learn more about where AI currently falls short—and how you can overcome these obstacles.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie