Google Bard is now every marketer's dream assistant

Plus, going from 1 lead per week to 1 per day with AI

Author

Charlie Braithwaite
September 22, 2023

 

AI Marketing School Newsletter #58

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • Why Google Bard is now a must-use marketing assistant

  • 7 ways to boost your SEO with AI

  • Dall-E 3 to integrate with ChatGPT—what this means for marketers

  • How one company used AI content to go from 1 lead per week to 1 lead per day

Hope you enjoy the issue.

Charlie & Tom

TOOLS UPDATE

Why Google Bard is now a must-use marketing assistant

Google’s AI tool Bard now integrates with your entire Google ecosystem: Gmail, Docs, Drive, you name it.

This is transformative for marketers that use Google’s suite of products.

You can essentially use Bard to be your very own marketing assistant. It can instantly pull data from different apps, collate everything in a single place, and use this information to create new marketing materials.

Examples: Using Bard for marketing

Bard’s new update means you can now:

  • Ask it to create a marketing activation plan based on an email your CEO/CMO sent you.

  • Create a meta description for a piece of content you’ve written in Google Docs.

  • Rapidly find documents hidden somewhere in your Google Drive.

  • Identify hallucinations by clicking the ‘Google It’ button. Any statement that it can verify with a Google search will be highlighted in green, while unvalidated answers will turn orange.

And much, much more.

Read The Information first…or them later (sponsored)

The Information‘s journalists get the news that other newsrooms envy. That’s why their coverage was followed by the New York Times, Bloomberg, the Wall Street Journal and dozens of other outlets more than 400 times in the last year.

Take a moment to explore the stories they wrote first that were followed up by other outlets. You'll see why thousands of executives across tech and finance read The Information for market-moving insight into what’s next, of consequence and least understood—before everyone else finds out.
 
For full access to all of The Information's exclusive reporting on business and technology, subscribe today. As an AI Marketing School reader, you can save up to $250 on your first year.

TODAY’S TIPS

7 ways to boost your SEO rankings with ChatGPT

Ever wondered if ChatGPT can help boost your SEO rankings?

Wonder no more. Use these 7 tips from Orbit Media Studios to get started.

P.S. We recommend you read the full article to grab all the insights—below’s just a top-line summary.

7 AI SEO hacks

  1. Incorporate semantically-related phrases improve rankings for a page’s primary target phrase.

  2. Optimize title tags to unlock a higher CTR.

  3. Add FAQ content to make your pages more valuable to readers.

  4. Conduct competitive analysis to identify gaps in your current strategy.

  5. Use semantic distance analysis (i.e. find out how far apart two words appear in natural language processing) to find gaps in your content.

  6. Create internal linking recommendations.

  7. Evaluate your page’s experience, expertise, authoritativeness, and trustworthiness (EEAT)—key ranking factors—compared to competitors.

UPCOMING RELEASES

OpenAI to integrate Dall-E 3 into the ChatGPT Plus interface

OpenAI has just given us a first glimpse of Dall-E 3, the latest version of its text-to-image AI tool, which is set to go live in October.

It looks incredibly impressive.

Dall-E 3 is far better than its predecessors at handling images with numbers or letters. Plus, it can also produce images with hands, something many AI image generation tools still struggle with.

Excitingly, ChatGPT Plus users will be able to use Dall-E 3 from within the ChatGPT interface. No more bouncing around from one tool to the next.

For example, if you’re using ChatGPT to brainstorm your company’s rebrand, you can ask it to mock up potential new logos.

Why should marketers care?

  • Dall-E 3 is more capable than its predecessor of producing images from multi-paragraph descriptions. It can handle far more context.

  • If you already pay for ChatGPT plus then Dall-E 3 will be effectively free (unlike Midjourney).


  • Its integration into the ChatGPT interface could save you a surprising amount of time. Some studies estimate the average person wastes 47 minutes per day switching between apps.

AI IN ACTION

Going from 1 lead per week to 1 per day with AI-generated content

Cody Shneider, co-founder of Drafthorse AI, recently shared how a client used the AI tool to automate its content production.

The result? The company’s traffic skyrocketed—and it went from attracting 1 lead per week to 1 per day.

AI ADVERTISING

Yep, Fiverr went there…

What do you think of this from Fiverr? A clever ad or unnecessarily preying on people’s fears?

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

Microsoft has released its new AI Copilot, available in Windows 11, Microsoft 365, or in the Edge and Bing web browsers. It works as a standalone app, or you can access it whenever you need by right clicking.

Learn how IT giant Infosys uses AI analytics to help some of the world’s best tennis players, such as Rafael Nadal and Iga Swiatek, win championships—and why these partnerships are the perfect B2B marketing demo.

You can now create your own YouTube videos using just a single ChatGPT prompt and a few plugins. Will these videos take the world by storm? No, probably not. Is it still pretty cool? Yeah, we think it is.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom