A newsletter about AI and Marketing by Tom & Charlie

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

AI Marketing School Newsletter #27

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If you’re looking for AI marketing team training, strategic consultancy, or for us tackle agency-style projects on your behalf, please apply using this quick 4-question form.

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And now for the latest in AI marketing…

Google releases beta access to Docs with built-in AI

Wharton Professor and emerging AI thought leader Ethan Mollick was recently granted beta access to Google Docs with built-in AI.

Essentially, this means users can interact with Google’s Bard AI model within the docs interface. 

His take?

“It is clear that tons of work that could be meaningful when carefully done by humans are now going to be done mostly by AI, with huge implications for how we think about work tasks.”

What this means for marketers

• Native AI integration will only get better, and more widespread.

• It might spell the end of standalone AI platforms or interfaces (like the current version of ChatGPT).
  

• This should help boost marketers’ productivity—there’ll be no more copy and pasting from one platform to the next. Instead, they can interact with AI from within their most well-used, well-loved platforms.

• If you're a business leader worried about your team using AI, stop worrying and start talking. If they're not using AI already then they will be soon—everyone will.

• Think beyond ChatGPT alone. While it’s currently stealing the limelight, other AI-powered platforms will soon burst onto the scene. Keep on learning new tools and techniques to stay ahead of the game (for example, by continuing to read this newsletter!).

🎥 Video Tutorial: UseChatGPT.ai

Chrome extension UseChatGPT.ai is like your very own AI-powered digital Swiss Army Knife.

In this video, Tom breaks down how you can use it for everything from responding to an email without leaving Gmail, to simplifying an article you don’t understand, to instantly translating text into different languages.

The world’s biggest ad agency commits to AI-generated advertising

WPP, the world's largest advertising agency, has partnered with chipmaker Nvidia to leverage generative AI for creating advertisements.

Nvidia will develop an AI-powered content engine to allow WPP's creative teams to combine content from various organizations, like Adobe and Getty Images, with generative AI.

This will help the advertising giant rapidly create large volumes of tailored and immersive advertising content.

For example, WPP could take a video of a car driving through a desert and instantly change the backdrop so that it was driving through Rio de Janeiro, or London.

Unsurprisingly, other ad agencies are also following suit. Omnicom is partnering with Microsoft while Code and Theory has struck a deal with Oracle for similar types of AI-powered advertising projects.

What this means for marketers

• This move towards generative AI-created advertising campaigns will significantly cut down marketing costs.

• Marketers will no longer have to spend on costly on-location production.

• They will also be able to create more targeted campaigns for global audiences, more easily.

AI Marketing in the wild

KitKat Australia used AI to practice what they preach, and have a break.

Recommended resources 📚

1. TikTok testing AI chatbot called 'Tako', research firm says

TikTok is testing out an AI chatbot that will be able to “converse with users about short videos and help them discover content”. It can respond to questions, such as “How can we teach respect to children” by summarizing TikTokers’ recommendations and suggesting videos to watch on the topic.

2. Check out QuantPlus.io (sponsor)

QuantPlus is a world-first in AI-driven data insights to inform advertising creative.

While other platforms tell you which ad worked the best, this technology tells you why that ad works the best.

Their reporting system breaks down advertising creative at an “elemental” level and links each element to performance... meaning ads can now be “pre-optimized” using text, imagery, colors and CTA that are linked to known performance before a single impression has been served. This 1.5 minute video explains it well.

This has boosted campaign ROI by up to 300 per cent as per client video testimonials on the site.

If you’re spending money on online advertising then you could get some significant gains by optimizing your ad creative using this smart tech.

3. New Report: Most CMOs See Value, But Not A Game Plan For AI

According to a report from Sprout and Social and The Harris Poll, 97 percent of business leaders believe that AI will help them analyze social data more efficiently. However, 39% believe current training and development is insufficient and 32% say they lack the right talent to facilitate effective AI adoption.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie