What GPT-5 could mean for marketers...

Plus, video tutorial: Analyzing PDFs and transcribing interviews

Author

Charlie Braithwaite
August 01, 2023

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AI Marketing School Newsletter #44

GPT-5 is around the corner—here’s what it might look like

On the 18th July, OpenAI filed its trademark for GPT-5, the next iteration of its GPT model that powers tools like ChatGPT.

The details were relatively sparse. However, there are a few key areas for marketers to note.

What marketers need to know

  • Enhanced translation and speech recognition: Localize marketing content with ChatGPT and engage with a diverse global audience. Now, you have no excuse not to publish content in multiple languages.

  • Artificial production of human speech: Look out, Eleven Labs, OpenAI’s coming for you. Turn text into human-sounding dialogue at the click of a button. For example, to add a localized audio track onto a marketing video.

It's official: AI Marketing is good for the environment (and creativity)

Traditional advertising has a massive carbon footprint. Globe-trotting actors and crews guzzle carbon. Products are filmed and quickly discarded to landfill. Could AI be the solution?

Fabrice Beaulieu, Reckitt's Chief Marketing & Sustainability Officer, believes generative AI tools can drastically reduce marketing teams’ carbon emissions.

Reckitt, a consumer goods behemoth, is pioneering the use of a generative AI virtual production model for creating ads for household brands such as Air Wick, Veet, and Lysol. The outcome? A 75% reduction in carbon emissions and a 20% decrease in production time.

But the benefits don't stop there. GenAI is supercharging the team's innovative capabilities.

“It opens a new space of creativity, putting creativity on steroids and scaling it,” Beaulieu said. "In a virtual studio you can be on the moon, you can be in the ocean, you can be anywhere.” All without burning excess fossil fuels.

What marketers need to know

  • Using generative AI tools decrease marketing teams’ carbon emissions, production time, and boost creativity.

  • These tools also close the gap between industry titans and small startups. Teams with small budgets can use AI to produce splashy campaigns in ‘far-flung’ settings, right from the comfort of their offices.

  • There’s never been a more exciting time to be a marketer. Generative AI offers near-limitless possibilities.

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Save $100 by signing up ahead of its release on 8th August.

🎥Video tutorial: 2 time-saving AI marketing hacks

In this video, Tom shares two quick hacks to help you extract information from PDFs with Claude and transcribe interviews with OpenAI’s Playground.

Click the image to watch the video

Essential reading

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Recommended resources and tools📚 🛠️

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Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie