Here’s how I launched a new service in 8 steps with AI

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AI Marketing School Newsletter #61

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• Launching a new service for my business in 7 steps with AI

• This week’s latest AI marketing news, tips, and tricks

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

Here’s how I launched a new service in 8 steps with AI

I’ve been thinking about how I can add more value as a B2B content strategist and copywriter.

And then it hit me.

What if I created a service specifically targeted at VC-funded startups?

These businesses have 1,001 things on their plate—so content often falls down the pecking order.

But this is like stepping over $100 notes to pick up nickels.

Content is the rocket fuel that powers growth. It creates awareness, builds trust, and generates sales.

So, how can time-pressed startups create killer content with next-to-no effort?

By outsourcing the process to an expert like me.

Here’s how I used ChatGPT to go from idea to offer.

The 8-step process

Access the entire chat here.

1. Brainstorm: I told ChatGPT that I'm a freelance B2B content strategist and copywriter who wants to introduce a package aimed at VC-funded startups.
   
   Then, I asked what sort of services this audience would find valuable—and why.
   
   

2. Create package: ChatGPT’s suggestions were spot on. Next, I wanted to bundle them up into an attractive package.
   
   For guidance, I told it to draw on lessons from Alex Hormozi’s bestselling book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.
   
   

3. Analyze suggestions: It suggested three different package at the following pricing tiers: $3,000, $6,000, and $12,000 per month.
   
   I asked for clarification on one bullet point—the precise deliverables for ‘Content Strategy Development’—but everything else was perfect.
   
   

4. Create landing page: I then asked it to create mock landing page copy using common direct response copywriting principles.
   
   For guidance, I told it to take inspiration from famous copywriters like Gary Halbert, David Ogilvy, and Eugene Schwartz.
   
   

5. Critique: The landing page copy was a decent first start. However, it wasn’t perfect.
   
   I told ChatGPT to ask a direct response copywriter and a target buyer (e.g. a VC-funded startup) to critique the page. It adopted these personas and gave me a list of hyper-specific recommendations
   
   

6. Implement the suggestions: These included adding an FAQ section for clarity and tapping into emotional pain points.

7. Final review: I wanted to double check everything looked good. So, I asked ChatGPT: “If this is a 7/10, what does a 10/10 look like?”.
   
   Then, I asked it to implement the suggestions it provided.

8. Create the page: Last but not least, I logged into Squarespace and created the page.

   
   

   Let me know what you think!

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FAVORITE TOOLS: BRANDGUARD

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BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. Meta is putting AI chatbots everywhere

Meta is releasing its own AI chatbot, a general purpose assistant that will be available to all WhatsApp, Instagram, and Messenger users. Meta’s also partnered with Microsoft’s Bing, meaning the chatbot will be able to provide real-time web results.

2. Become an AI Marketing expert in just 3 hours

Looking to propel your marketing career with AI? Sign up for the 100% 5*-rated AI Marketing Masterclass course. If you don’t like it, we’ll give you a full refund. It’s a no-brainer.

3. Tom Hanks warns dental plan ad image is AI fake

Tom Hanks was recently forced to take to Instagram and confirm that he has nothing to do with a video that appears to show him promoting a dental plan. We love AI marketing—but we certainly don’t love seeing companies use these types of sneaky tactics.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom