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AI Marketing School Newsletter #71

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• We created our own Content Marketing GPT

• Runway’s new AI video editing feature

• This prompting research might shock you

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

Introducing: Content Marketing GPT

Ever since OpenAI announced that it was allowing users to create their own GPTs, we’ve seen countless examples flood the internet.

But you know what we haven’t seen? A dedicated Content Marketing GPT.

So we decided to build our own.

Trained on all the latest reports, stats, and insights from the world’s leading content marketers, it’s the perfect content marketing ally and mentor.

Have a question about content marketing best practices? Need help building out a plan for 2024? Want to sense check your strategy?

Head to Content Marketing GPT and fire away.

Let us know what you think by responding to this email—constructive feedback is welcome!

A few points

1. GPTs are still a work in progress. Bear this in mind when using or building them.
   
   

2. However, they will definitely improve over time as OpenAI rolls out more features and we learn how to build them properly.
   
   

3. Want to build your own? If so, use this GPT Customizer to create everything you’ll need for your GPT. Consider also watching this video to learn how the customizer works.

TOOLS ROUNDUP

Runway teases new Motion Brush video editor

AI video generation tool Runway has given us a glimpse of an upcoming feature, Motion Brush.

With one swipe, users can select a portion of a static image and make it move.

Marketers could use Motion Brush to:

• Generate more engaging ad creative.

• Bring static charts to life.

• Boost their website’s UX.

And much, much more.

PROMPTS

The latest LLM prompting secrets, revealed

GPT-4 Turbo, the latest version of ChatGPT, has a 128k context window.

This means you can fit up to 300 pages of text into a single prompt.

But will ChatGPT remember all this information? Potentially not.

Thankfully, Bindu Reddy shared some key tricks to help ensure ChatGPT remembers key information that you share in your prompts.

Here’s what you need to know.

Long-form prompting tips

• Smaller context-length inputs = greater accuracy.
  
  

• Performance degrades at around 60-70% of the context length supported by an LLM.

  
  

• Repeating the same fact 2-3x times helps ensure ChatGPT doesn’t forget key information.
  
  

• ChatGPT remembers facts placed at the very beginning of the input and at the end better than those in the middle.

THOUGHT OF THE DAY

Using GPTs to acquire customers

Play your cards right, and GPTs could turn into a potent marketing channel.

The process would go as follows:

1. Create something valuable for prospects. For example, a Content Marketing GPT.
   
   

2. Make the GPT publicly available and promote it on existing channels.
   
   

3. Users play around with the GPT. If they’re impressed, some might get in touch asking for additional support.

   
   

4. Alternatively, you could potentially even ask users for an email address before your GPT calls an API. Learn more here.

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. Content Matters: MarTech Trends Report

   Learn how brands are leveraging AI to deliver content that performs. Dig into the companies’ top use cases, tools, and hopes for the future.
   
   

2. Become Superhuman with Supertools
   Discover The Rundown’s pick of the best AI tools currently on the market, segmented into categories (social media, writing, data, etc.)
   
   

3. 10 Game-Changing Canva AI Tools

   Not sure how to make the most out of Canva’s AI features? This excellent summary will set you on the right path.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom