Levi's f****d up, ChatGPT's biggest update yet?

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AI Marketing School Newsletter #9

Not A(I) Good Look

Rapid technological evolution can often come at the expense of ethics.

Remember when Facebook sold users’ data to Cambridge Analytica? Or when Google tracked 2 billion users’ locations even after they’d specifically opted out?

Now, Levi’s has joined in on the act.

The jeans giant recently announced it’s partnering with AI firm Lalaland.ai, a "digital fashion studio that builds customised AI-generated models".

Their goal? To increase “the number and diversity of our models for our products in a sustainable way."

Why should marketers care?

• This is ridiculous. Levi’s can’t just use AI to hit consumers’ diversity expectations without actually hiring diverse models.

• Thankfully, the company has faced such a huge backlash that they might be forced to scrap the program entirely.

• So however you’re using AI, remember: prioritise ethics above all else.

ChatGPT’s biggest upgrade yet

A few newsletters ago, we excitedly announced the release of GPT4, a significant upgrade from GPT3.5.

But this next update is yet another monumental development in the space of just a few weeks.

OpenAI has announced that it’ll be rolling out plugins, turning ChatGPT into a platform not a standalone solution.

This is OpenAI’s App Store moment.

Users will be able to hook ChatGPT up to their favourite plugins: Expedia, Instacart, OpenTable, Shopify, Slack, Zapier, and more.

Only, that’s not the most exciting part about this next upgrade.

OpenAI has also announced they’ll be releasing their own native “Browsing” plugin, hooking ChatGPT up to the internet—which means expanding its capabilities beyond its training data.

We’re unsure when OpenAI will be releasing this new Browsing plugin to the masses. They’ve currently rolled it out to developers and Plus users on the waitlist, so hopefully it shouldn’t be too long until we can all use it.

Why should marketers care?

• Currently, ChatGPT can only access information published prior to September 2021. This means it has no knowledge of anything that’s been released in the last 18 months.

• Now, however, it’ll be able to scour the internet for the latest information, making it more up to date and accurate.

• This new plugin will also increase ChatGPT’s credibility as a research tool.

• Users will be able to access current data and cite sources, adding greater credibility and accuracy to their research.

• This will also hopefully spell the end of ChatGPT’s ‘hallucinations’, where the AI confidently makes something up that’s blatantly untrue.

Recommended Reading/Tools to Test

1. Start a New Company in 30 Mins?

TLDR; Wharton Professor Mollick used ChatGPT as his very own “Marketing genius.” In 30 mins, it generated tens of thousands of dollars’ worth of work—all for less than $100. Yikes.

2. A note to the staff about AI

TLDR; Nicholas Thompson, CEO of The Atlantic, touches on how the media giant is experimenting with AI and explains why Google might have to rethink its current approach.

3. Turn text into memes using AI Meme Generator

TLDR; Supermeme.AI allows you to convert any text to a meme or GIF. For example, when we gave it the prompt, “Just signed up for AI marketing school”, it created the following…

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Until next time. Happy marketing.

Tom and Charlie