- AI Marketing School
- Posts
- Marketers hack the Met 🔓
Marketers hack the Met 🔓
Seeing is not believing
Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing. In this week’s issue:
AI Marketer of the Week: AI deep-fakes hack the Meta Gala 2024
The Stack: Using ChatGPT “Memory” for marketing hot-keys
Consultant’s Corner: The 10 AI marketing commandments
Onwards!
MARKETER OF THE WEEK
Deep fakes drum up more engagement than the real thing
Marketer of the Week - OK, this week’s example is more of a news hack, if anything.
But still, we just can’t ignore how the Meta Gala was taken over by a swathe of deep fakes that created bigger headlines than the celebs themselves.
The AI-generated image of Katy Perry above, posted on X and Instagram, picked up millions of likes in hours. It even tricked Katy Perry’s own mom.
Lady Gaga and Rihanna were also targeted, showing how habitual social media scrolling behavior bypasses critical thinking.
In the fleeting split second we dedicate to each post – a cursory glance, a quick like perhaps an impulsive share – we unwittingly become complicit in the spread of misinformation.
The point is, this extremely effective yet controversial form of media has become part of today’s marketing and advertising landscape — both commercially and in politics. It’s both fascinating and scary.
Some celebrities are embracing deepfakes, such as Singaporean celebrity Jamie Yeo, who recently agreed on a deal with financial technology firm Hugosave for them to use digitally manipulated images of her to sell their content.
As Dr Kirk Plangger, a marketing expert at King's College London, told the BBC recently, "I think deep fakes will just become part of normal practice in the advertising industry over the next few years.”
"It opens the door to all kinds of creative options. They're able to micro-target consumers and are often extremely persuasive."
It's true — deep fakes seem to play on their own controversy, leveraging the very discomfort and fascination they evoke to drive engagement.
I’m not advocating their use. Consider it the dark side of AI marketing!
THE STACK
ChatGPT hotkeys for instant marketing workflows
ChatGPT hotkeys satisfy our need for speed
ChatGPT’s new memory feature enables you to store prompts and other information for swift recall.
It also unlocks nifty ‘hotkeys’ corresponding to different actions you ‘install’ in ChatGPT’s ‘brain.’
Now, I’ve only just started experimenting with this, but I think the key is to store detailed, updatable prompts that you can perfect over time.
They can also be combined with Bing, enabling you to cross-check conversations with the internet or turn them into content infused with recent stats and information.
Think of it as a built-in automation tool for creating marketing ‘programs’ you store in ChatGPT’s memory.
Three preliminary ideas I’ve been toying around with:
Generate five LinkedIn posts tailored to the current marketing discussion, with relevant hashtags and emojis for a specified brand. —Add to memory: "Remember, when I say 'A,' generate five LinkedIn posts related to this conversation, including hashtags and emojis for brand [X].” You can set up different brands or strategies, e.g. A1, A2, etc., and add guidance on style, tone of voice, etc.
Create blog post titles and outlines based on current trends in the industry [X]. — Add to memory: "Remember, when I say 'B,'’ create blog post titles and outlines related to the industry [X] trends discovered using Bing.”
Generate weekly content ideas for social media based on trending topics. — Add to memory: "Remember, when I say 'C,' provide me with five content ideas for our social media channels based on the latest trends in the industry [X] using Bing."
You can basically do a load of marketing research and then use your hotkeys to create content from that entire conversation window.
You can also add a hotkey to retrieve all hotkeys from memory in case you forget them. (E.g., Add to memory: “Remember, when I say D, present all hotkey commands” [then list out all of your commands with their hotkeys]).
Pretty awesome, and there are bound to be many more uses for it.
Any ideas of your own? I want to know, so hit me up!
BONUS TOOL (Sponsored): Use Google Meet? If so, you should definitely use the Chrome extension - Bluedot. It's the AI note-taker that records your meetings without bots joining the call (funded by Google). Just Press 🔵 to record, transcribe, and summarise.
CONSULTANT’S CORNER
AI marketing creates and destroys
AI is a double-edged sword for marketing. Sharp and effective when wielded smartly, but it can hurt when you’re reckless or gung-ho.
I’ll never forget when Wacom used an AI-generated image to promote an art tablet — what a clanger!
In fact, misuse of AI has landed a few businesses in hot water, from Levi’s to Magic: The Gathering — it’s something we need to avoid at all costs.
To laser-focus AI’s benefits while swerving the pitfalls, I abide by these ten commandments for transparent yet effective AI-enhanced marketing. They’re all very reasonable.
Choose your AI tools wisely: Build a tool stack that works for you, your skillset, and your goals.
Know your audience, put them first: AI should enhance your understanding and service of your customers, not replace it.
Use AI to augment your creativity: Let AI handle the grunt work so you can focus on what you do best: being creative and strategic.
Stay true to your brand voice: Use AI to scale your messaging, but never at the expense of your unique tone and personality.
Measure and optimize for success: Harness the power of AI to track, analyze, and continuously improve your marketing performance.
Remain adaptive: There's no one-size-fits-all approach to AI marketing. Tailor your tactics to your specific goals and always strive for better.
Automate strategically: Automate tasks that save time and resources, but retain a human touch where it matters most.
Check and verify your content: AI can help you create content at scale, but always fact-check and edit intensively.
Invest in your education: AI is young and evolving. Make keeping pace a priority.
Be human-centric: Just because you’re using AI doesn’t mean you’re not marketing to humans! Never forget that.
Sure, AI will evolve, and future models, like GPT-5, will further blur the lines between what humans and AI excel at.
For now, the aim of the game for me is to augment, extend, and strengthen — not replace.
Hope you enjoyed this week’s issue. If you missed it last week, you can read it here.
Until next time. Happy marketing.
—The AI Marketer
What did you think of this week's email |