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- Marketers, you NEED to check out this Midjourney cheat sheet, bye bye day rates?
Marketers, you NEED to check out this Midjourney cheat sheet, bye bye day rates?
Plus, hot takes from an esteemed AI Marketing School alumnus
Charlie Braithwaite
April 14, 2023
A newsletter about AI and Marketing by Tom & Charlie
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AI Marketing School Newsletter #13
AI Marketing School Alumni: 5 Hot Takes from DJ
Every week, we chat with a marketing pro to learn about how AI can up our marketing game.
For this edition, we've got DJ Monzyk on board—a B2B digital marketing OG and pinball wizard who knows all about helping large design and manufacturing businesses make the switch to digital.
If you’d like to be next week’s featured alumnus, introduce yourself here: [email protected]
Favourite Tool? I’m loving AIPRM for prompts. You can integrate it with ChatGPT and use the prompt templates to make something uniquely yours.
Favourite Use Case? We’re B2B, so we rely heavily on webinars. I’ve been taking the transcripts from Youtube and using ChatGPT to transform them into blog articles. This content is super high-value for us, and it’s saving a huge amount of time.
How has AI affected hiring? We used to use junior writers for re-spinning content. Now, we mainly use AI with a little human oversight.
Has AI changed how you think about SEO? Not really. Right now, there’s a trust issue. I see it all the time—the AI doesn’t know the answer, so it just makes stuff up. When it comes to buying for enterprise, that’s not good. So I can’t see prospects shifting from Google. It could happen, but it’s still a little way off. If it does happen, it breaks the internet!
So the reports of Google’s death are greatly exaggerated? I think so. Google will figure it out. There’s too much money at stake, and people don’t want to leave their day-to-day interface. Content marketing will be disrupted. But whether it's Google, Bing, or another brand, it will be about generative AI and search being mashed together. That’s where it’s going in my view.
Steal These Magical Midjourney Hacks
Over the past few months, our social media feeds have been littered with amazing images created in Midjourney.
Take the Pope wearing a puffer jacket—arguably the most famous of them all.
But creating this image requires more skill and expertise than you might think. You can’t simply type “Pope Francis wearing a puffer jacket” and expect Midjourney to produce something of this quality.
For reference, here’s the full prompt that was used by the image’s pseudonymous creator, Pablo Xavier:
Catholic Pope Francis wearing Balenciaga puffy jacket in drill rap music video, throwing up gang signs with hands, taken using a Canon EOS R camera with a 50mm f/1.8 lens, f/2.2 aperture, shutter speed 1/200s, ISO 100 and natural light, Full Body, Hyper Realistic Photography, Cinematic, Cinema, Hyperdetail, UHD, Color Correction, hdr, color grading, hyper realistic CG animation --ar 4:5 --upbeta --q 2 --v 5.
Now if you’re photography luddites like us, half of this prompt is gibberish. We have literally no idea what it means.
So, does that mean marketers are stuck creating ‘meh’ Midjourney images while graphic designers have all the fun?
Not exactly. Barsee has created a fantastic Midjourney AI guide with tons of next-level prompts that you can steal or tweak for your own images.
Add it to your bookmark bar—you’ll thank us later.
Thought of the Day: Bye Bye, Hourly/Day Rates
We’ve never been fans of hourly/day rates. Are they easy for clients to understand and budget for? Sure.
However, they disincentivize efficiency. There’s no point finishing a task in one day when you’ll earn double for completing it in two.
And with AI rapidly permeating every aspect of the marketing landscape, this pricing model makes less sense than ever. Tech-savvy marketers shouldn’t be punished for increasing their productivity.
So whether you’re a freelancer/contractor or marketing agency, it’s time to say goodbye to hourly/day rates. Embrace project-based, fixed rates that reflect the value you provide—not how long it takes you to complete a task.
Tools To Try
Slow Friday afternoon? If so, play around with these AI-based marketing tools.
It’s work, okay? Well… kinda.
1. Synthesia
Create high(ish) quality videos with no lights, cameras, or actors necessary.
For example, here’s a nice (ever so slightly creepy) message we recorded for you all.
2. Descript
Tired of painstakingly editing videos and podcasts with overly complex software? Check out Descript.
Once you create your content, it automatically turns the recording into text. You can then edit the video/podcast as you would edit a piece of writing.
Recommended Reading
Mentions of ChatGPT are rapidly finding their way into job postings. On ZipRecruiter, hundreds of descriptions for open roles mention “ChatGPT” — half of these postings are for technical AI engineering roles, while the other half are for marketing, copywriting and social media roles, says Ian Siegel, ZipRecruiter’s CEO.
The company will set up a working group first to test ways to responsibly incorporate AI into its workflow before rolling out a set of AI rules and best practices to the broader newsroom.
Jocelyn DeGance, Head of Marketing (Advisory) at Justpoint, lists some of the best customer, content, and analytics-focused AI marketing tools. There are also some bite-sized case study summaries to demonstrate the impact these tools could have one your business.
Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!
Until next time. Happy marketing.
Tom and Charlie
