Why marketers NEED to use ChatGPT’s ShowMe plugin, thoughts from the AI Marketing School AlumnAI 📣

A newsletter about AI and Marketing by Tom & Charlie

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AI Marketing School Newsletter #27

Why ChatGPT’s new ShowMe plugin is the perfect for visual learners

ChatGPT has released a new ShowMe plugin, allowing users to create and edit diagrams directly in chat.

The plugin is a powerful way to visualize complex ideas and communicate them more effectively, which is especially useful for visual learners (credit to @TheRealAdamG for this idea.)

Users can use the plugin to create a variety of diagrams such as flowcharts, mind maps, and organizational charts.

How marketers can use the ShowMe plugin

• Customer Journey Mapping: Use the Show Me plugin to create customer journey maps, visualizing your customers’ end-to-end experience with your brand.
  

• Content Planning: Create a visual content calendar or flowchart, which will help you plan and organize content marketing strategies.
  

• Project Management: Devise Gantt charts or flowcharts to help visualize tasks, timelines, and dependencies.
  

• Competitor Analysis: Generate diagrams illustrating competitor positioning, product features, or market share, offering a visual comparison of your company’s competitive landscape.
  

• Data Visualization: Understand or present complex data in an easily digestible manner, using the plugin to create suitable diagrams or charts.

🎥 Video Tutorial: MagicForm

Learn how to create customized AI agents (aka chatbots) for your website with MagicForm, powered by ChatGPT.

In this video, Tom explains how to get started, test, and fine-tune your very own AI agent.

AI Marketing School AlumnAI

Every week, we chat with a marketing pro to learn about how AI can up our marketing game.

This week, we’re speaking to SaaS marketer John May.

Q: John, please introduce yourself in one line

A: I'm a driven B2B marketing manager focused on fostering growth and positive change through technology, empathy, and collaboration.

Q: What is your current AI tech stack?

A: My stack includes ChatGPT, Quillbot, and localized German AI tools like Neuroflash. I'm also exploring AI assistants in search engines, ChatGPT/Zapier integration, and AI agents for various roles.

Q: What's your favorite use case?

A: Speeding up copywriting to save time and improve content generation efficiency.

Q: What results have you achieved?

A: We've increased web traffic due to faster, more consistent content releases.

Q: What are your thoughts on the future of AI in marketing?

A: AI has tremendous potential to become more sophisticated, transforming marketing as it matures. Today's AI tools are like cassette tapes compared to the future's Spotify.

Marketers must continuously upskill to avoid obsolescence, but traditional marketing channels will not disappear; they will evolve, just as print media, radio, and TV did alongside newer technologies. The future of marketing will involve a mix of new AI innovations and the evolution of existing channels.

Have a laugh

After impact.be poked fun at ChatGPT in its latest campaign, the internet quickly responded. Bravo.

Recommended resources 📚

1. Elon Musk steals AI influencer’s content?

It appears that Elon Musk stole one of Nathan Lands’s tweets without giving him credit. What’s even more suspicious is that the original tweet showing Elon’s skullduggery has now been ‘deleted by the author’... Hmm.

2. Generative AI learning path

Google launches a bank of generative AI learning content covering everything from an introduction to large language models to detailed guides on encoder-decoder models.

3. How are Companies Using AI for Marketing?

Neil Patel surveyed 1,000 US-based digital marketers to test how they’re using AI. 46.72% of freelancers, 39.1% of in-house marketers, and 37% of agency marketers feel comfortable integrating AI into their campaigns.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie