Photoshop's dead—and it's great news for marketers 🥳

A newsletter about AI and Marketing by Tom & Charlie

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

AI Marketing School Newsletter #24

Why DragGAN will likely kill Photoshop

The University of Pennsylvania recently developed an AI-powered photo editing tool called DragGAN. With DragGAN, you can manipulate images by clicking and dragging specific parts, such as making a person in a photo smile by pulling on their lips.

This tool uses generative adversarial networks (GANs) to make the manipulation process easier and faster than rivaling traditional software, such as Adobe Photoshop.

(click on the tweet below for incredible demo video)

What this means for marketers

• First of all, DragGAN isn’t yet publicly available—it’s just a demo for now. Learn more about its capabilities by checking out the full research paper.

• However, when it’s fully released, DragGAN could revolutionize content creation by allowing anyone to quickly and easily edit images without needing extensive training.

• Marketers can streamline the production of digital assets, making it cheaper and easier to create tailored visuals for campaigns.

• You won’t have to wait for designers to bring your ideas to life. You can go straight from idea to output and keep on iterating without graphic design bottlenecks.

• No need to Photoshop it when you can “GAN” it yourself!

How to create a personalized customer service chatbot in minutes

Tired of endlessly rewriting FAQ pages or responding to customers’ inquiries?

If so, Dante AI is precisely what you need.

Dante AI lets you create personalized AI chatbots for any business. All you have to do is:

1. Register and Create a new chatbot.

2. Upload your desired documents, images, and videos, or provide a website link.

3. Customize the chatbot’s appearance and click to launch

4. Monitor your chatbot’s performance with the nifty analytics feature, then optimize and improve.

Why should marketers care?

• Provide on-brand support: You can create a personalized AI chatbot that aligns with your brand identity and values.
  

• Enhance the customer experience: Provide tailored responses to your prospects’ and customers’ questions. Offer a unique, interactive, and engaging user experience. 
  

• Increase efficiency: With Dante AI handling routine customer inquiries and sentiment analysis, you focus 10X on high-value tasks.
  

• Offer 24/7 customer service globally: Dante AI provides around-the-clock customer service in 100+ languages for less than $500 per month.
  

• Gain key insights: Dante AI delivers valuable data about what customers and prospects like, dislike, and are confused about. Use this information to better understand your audience and optimize marketing strategies accordingly.

AI marketing fail

I tried to use Bard to help me come up with a new logo. 

After asking, ‘I want you to create a new logo for my newsletter, AI Marketing School. It should be futuristic and eye-catching’, it suggested a few options. 

I liked the sound of one in particular: a logo that shows a stylized brain with colorful wires, representing AI. So, I asked it to come up with that logo.

Unfortunately, things quickly deteriorated from there… and I got shown the door 🥲

Recommended tools and resources 🔧📚 🎥

1. A comprehensive Midjourney cheat sheet

If you’re tired of messing around on Midjourney and only ever getting ‘meh’ results, this comprehensive cheat sheet from Sachin Kamath is exactly what you need.

 2. Perplexity AI drops Copilot, an interactive search companion

Perplexity AI has just released Copilot, a free, GPT-4-powered interactive AI search companion. It’s connected to the web and has a really friendly UI. Unfortunately, there’s a slight catch: you only get 5 queries every 4 hours. Still worth a try, though.

 3. Popmenu Uses AI to Elevate Restaurants' Marketing Efforts

Learn how Popmenu, the company that turns restaurant website menus into customer conversion engines, uses AI to automatically recommend email, text, social, and event marketing campaigns based on guest behavior, order history, previous campaign performance, and other inputs.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie