Publishing 2,552 articles in 23 minutes—good idea or not?

Plus, Adobe Firefly has become so good you can't ignore it

Author

Charlie Braithwaite
October 13, 2023

 

AI Marketing School Newsletter #64

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

  • An SEO expert shares his process for publishing 2,552 articles in 23 minutes

  • Adobe releases its Firefly Image 2 model

  • 7 novel prompts for marketers that you’ve definitely not yet tried

Hope you enjoy the issue.

Charlie & Tom

AI IN ACTION

Publishing 2,552 articles in 23 minutes

SEO expert Julian Goldie used AI to publish a staggering 2,552 articles in 23 minutes.

Here’s how.

His process

  1. Build a topical map for the particular niche.

  2. Use Auto Blogging AI to create content at a huge scale.

  3. Turn on Godlike mode (one of the tool’s features), add key takeaways, and additional facts you want to include.

  4. Use an all-in-one Wordpress migration, importing settings, plugins, and themes to streamline the process as much as possible.

  1. Do a test run for each site to ensure it works properly before producing tons of content.

  2. Regenerate thumbnails for featured images.

For more information, check out the original X thread or Julian’s in-depth SOP for this particular workflow.

Our take

  • On the one hand, this is pretty awesome. You can publish a ton of content almost instantly, with very little effort. It’s never been easier to build out keyword-dense sites.

  • However, this content will be pretty low-quality. It might be keyword-rich—but it’ll contain no original insights or analysis.

    Therefore, competitors who dedicate more time, effort, and thought into their content production will soon outrank these sites.

TOOLS UPDATES

Adobe releases Firefly Image 2 model

On Tuesday, Adobe released Firefly Image 2 model, the latest version of its Generative AI image creator.

Here’s what marketers can expect from the new and improved Firefly.


The updates

  • You can now submit longer prompts. There’s even a “Prompt Guidance” feature that helps you improve the wording of your prompts.

  • Significantly higher-quality images, especially regarding high-frequency details like foliage, skin texture, hair, hands, and facial features.

  • More knowledge about the world, meaning it can better recognize/reproduce landmarks and cultural symbols.

  • More vivid colors and color contrast.

  • New AI-powered editing capabilities to adjust the depth of field, motion blur, and field of view of a generated image. These are similar to what you’d find with manual camera controls.

  • A “Generative Match” feature to ensure all newly generated images conform to a specific style. This will help ensure everything marketers create is on brand.

And much more…

PROMPTING INSPIRATION

7 novel prompts for marketers

Courtesy of Prompt Engineer and AI Advocate Edward Frank Morris (give him a follow on LinkedIn).

Note: Some of these prompts will require additional context about your business, for you to upload relevant datasets, and so on.

1. Value Offer Canvas

Delve into the Value Offer Canvas to achieve a nuanced understanding of [my product/business]. How can we finely tune our offering to resonate deeply with our target audience’s desires and needs?

2. User Interaction Ease Measurement

Apply the User Interaction Ease Score methodology to quantify the user-friendliness of [my product/business]. What insights do you gather about the ease and fluidity of user engagements with our platform or solution?

3. Blue Money Revenue Focus

Embrace the Blue Money Approach for a strategic evaluation of [my product/business]. How can we prioritize and drive actions that most directly contribute to revenue generation?

4. CSAT Evaluation

Leverage the CSAT metric to attain a granular perspective on user satisfaction within [my product/business]. What do the feedback scores reveal about the extent to which our users are pleased with our offerings?

5. Brand Strength Metric

Deploy the Brand Strength Metric to ascertain the potency and reach of [my product/business]'s brand identity. How does our brand fare in terms of influence and market perception?

6. Marketing Quadrants Exploration

Dive deep into the Marketing Quadrants to unpack the multifaceted aspects of [my product/business]. How does each quadrant enhance and diversify your promotional strategies, and where do potential opportunities lie?

7. Digital Footprint Analysis

Embark on a comprehensive analysis of the digital footprint of [my product/business]. How consistent and impactful is our online presence across different platforms, and what strategies can we employ to bolster our digital visibility and engagement?

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

Project manager Alisa Kniazieva’s 3-year-old used ChatGPT to create hundreds of storytelling flashcards (with a little help from mom, of course). She decided to share the tale on her Instagram account. Shortly after, they sold all the cards they’d created. And that’s not all—he’s now learning how to use Adobe Firefly to dream up crazy characters. Watch this space!

Google has just announced that users can now create AI images directly from Google Search. Note: You need to have opted in to both Labs and the Search Generative Experience (SGE) feature.

Research indicates that AI will boost the B2C customer experience, making marketers and salespeople far more productive. However, this boost in customer satisfaction won’t increase total spending in the economy more than a tiny amount. Strange?

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom