Salesforce goes all in on marketing AI 🙌

A newsletter about AI and Marketing by Tom & Charlie

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AI Marketing School Newsletter #29

Salesforce goes all in on marketing AI

CRM giant Salesforce just announced that it will soon launch two generative AI products, Marketing GPT and Commerce GPT.

Marketing GPT will allow users to interact with their Marketing Cloud system using natural language, while Commerce GPT will focus on creating personalized shopping experiences at scale.

These new tools will significantly streamline workflows in the Marketing Cloud and Commerce Cloud. Salesforce will gradually roll them out to customers throughout this summer.

What marketers need to know

• Marketing GPT’s Segment Creation will allow marketers to rapidly create audience segments and improve targeting using natural language prompts and AI-driven recommendations.

• Email Content Creation will auto-generate personalized emails, using Salesforce’s Einstein GPT.
  
  

• Marketers will also be able to leverage Typeface’s generative AI content platform to create contextual visual assets based on specific brand voice, style guides, and messaging.

• Commerce GPT will allow marketers to create dynamic product descriptions for digital storefronts and translate these into different languages for target audiences.
  
  

• Salesforce will also release Commerce Concierge, a bot-based solution within Commerce GPT for product discovery, and a separate goals-based commerce tool that will provide actionable insights and recommendations.

🎥 Video Tutorial: Photoshop's (Beta) Generative AI tools

Watch Tom go from clueless Photoshop user to design whizz in just a couple of minutes as he gets to grips with their new generative AI tools.

Top AI takeaways from LinkedIn’s ‘The B2B Marketing Benchmark’ report

LinkedIn and Ipsos recently surveyed 1,954 global B2B marketing leaders for their ‘The B2B Marketing Benchmark’ report.

Unsurprisingly, AI dominated the report.

Here are the key takeaways.

What marketers need to know

• Just under 1 in 2 B2B marketing leaders are currently using AI applications for marketing.

• Just over 2 out of 5 B2B marketing leaders say they have a "somewhat good" understanding of how to leverage generative AI marketing tools for B2B marketing campaigns.

• However, "extremely good" understanding is lower than 1 in 5. (Seems like we need to sign more of the study’s participants up to AI Marketing School!)

• 75% of B2B marketing leaders say they are likely to use or continue using generative AI to promote business when AI-driven advertising opportunities become available.

• 62% of B2B marketing leaders claim they have a good understanding of how to promote business using generative AI in marketing campaigns. There's excitement around and eagerness to embrace the technology.
  
  

• 81% of marketers currently using Generative AI plan on increasing their usage over the next year.

Test out these 3 new ChatGPT marketing plugins

With new ChatGPT plugins emerging daily, it can feel hard to keep up.

But don’t worry—we’re here to help.

Below are 3 of our favourite ChatGPT plugins to boost marketing productivity and performance.

The 3 plugins

1. Bramework: Conduct keyword research and devise a content strategy for your business in minutes. Great for kickstarting the content planning process.
   

2. Competitor PPC: Take a sneak peek into your competitors’ PPC strategy. Provides a fantastic glimpse into what the competition’s up to.
   

3. SEO core: Instantly analyze your website’s SEO and work out how to rise up SERPs. Quicker, easier, and far cheaper than the majority of SEO tools.

Recommended resources 📚

1. THE TOP 5 AI MARKETING ACTIVATIONS TO KNOW ABOUT RIGHT NOW

AdAge lists their top 5 AI marketing activations, from McDonald’s Brazil’s ‘A.I’m lovin’ it’ campaign to this “Girl With A Pearl Earring” x Nike Generative Fill mashup from TikTok user @pictelate.

2. As AI spreads across the marketing landscape, data’s role will be key to success or danger

As exciting as AI is, there’s an issue: it’s being built on still-unresolved data issues. Ensuring that data is clean and right when being fed into AI systems will be crucial to safe use of the tech moving forward.

3. 7 AI websites that can do what ChatGPT can’t

ChatGPT’s great—but it’s not the be-all and end-all. Fortunately, Jas Singh has found 7 great AI tools that can do what ChatGPT can’t. Bookmark this thread. You’ll thank us later.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie