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AI Marketing School Newsletter #48

Hi there marketers,

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

Today, we’re looking at:

• What’s better at writing: an AI tool, a content farm, or a human writer?

• 5 reasons to try Google’s Duet AI.

• The latest AI marketing summits, tools, and new features.

Hope you enjoy the issue.

Charlie & Tom

EXPERIMENT

The Ultimate Showdown: AI vs. a content farm vs. a human writer

Brooklin Nash, Co-Founder of Beam Content, recently pitted an AI tool (not ChatGPT), a content farm, and a human writer against each other in a writing contest.

He wanted to produce an article titled ‘Your Guide to Using Internal Experts for Content Marketing’.

Here’s what you need to know.

Cost 

Generative AI: Free as part of a trial

Content farm: $150

Human writer: $400 

Judging criteria

Brooklin wanted the pieces to be:

• Specific

• Organized

• Conversational

Results

Here’s how each draft ranked.

1. The human writer (phew—otherwise that would’ve been $400 down the drain)

2. Generative AI

3. Content farm

Key takeaways

1. AI will replace some writers, but not the best ones

2. Keep your time and effort in mind

3. You’re not just paying for words

TIPS AND TRICKS

5 reasons to try Google’s Duet AI

If you haven’t already, sign up for Google Duet here—it takes literally two seconds. Then, test it out to within your favorite Google tools.

Here are 5 reasons why.

1. It’s incredibly easy to sign up.

2. It’s 100% free.

3. It’s embedded directly within Google Docs, Sheets, Slides, etc.

4. It lets you refine, shorten, elaborate, or rewrite in just one click.

5. Most importantly, it’s pretty decent—check out the example below.

THOUGHT OF THE DAY

BONUS RESOURCES

Here are a few great AI marketing resources and tools that we’ve come across recently. Enjoy!

1. AI for Marketers Summit (sponsored)

   Don't miss the AI for Marketers Summit this November 15-16! CMOs & VPs of top brands will share how to leverage AI to optimize your marketing strategy, including generative AI, marketing operations, personalization, customer experience, brand-building, and more. Use code AIMS10 for 10% off.

2.  Rask AI

   Rapidly translate video and audio with AI. Perfect for localizing marketing content.

3. Google Adds New Features To SGE Focused On Education

   Google has enhanced its AI-powered Search Generative Experience (SGE). Users can hover over certain words and a definition will pop up, while the “SGE while browsing” feature instantly shows key insights from a long article. Could this harm site traffic? Only time will tell.

What did you think of today’s email?

Loved it? Hated it? Hit reply and tell us why.

Happy marketing. We’ll see you again on Friday.

Charlie & Tom