A newsletter about AI and Marketing by Tom & Charlie

Welcome to AI Marketing School, where we’re helping marketers harness AI to its full potential.

AI Marketing School Newsletter #26

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And now for the latest in AI marketing…

Adobe hits back with Firefly—and it’s pretty awesome

The rise of DALL·E 2, Midjourney, and the release of the DragGAN research paper led us to recently question if Adobe’s Photoshop was dead. 

But we might’ve spoken too soon.

Adobe has just integrated its generative AI Firefly tools into Photoshop as a ‘creative co-pilot’. This means users can rapidly add, modify, or remove elements in images using just a simple text prompt. 

For example, the Generative Fill feature allows users to select a section of an existing photo and fill it out with new AI imagery based on an accompanying text prompt.

Here’s what this looks like.

However, note that as of now, Firefly and its Generative Fill feature are in beta and are not available for commercial use.

How marketers can benefit from the Adobe Firefly x Photoshop integration

• To complement Midjourney and DALL·E 2: Create an image in Midjourney and then use the Generative Fill feature to flesh it out. Check out this example for inspiration.
  

• To enhance collaboration: Firefly's integration into Photoshop will enable multiple marketers to work on the same image at once, facilitating real-time edits, feedback sharing, and sketch sharing. 
  

• To cut down on freelance design costs: By getting to grips with how to use the new Photoshop, you can reduce your freelance design expenditure.

Video tutorial: How to analyze PDFs in ChatGPT

You spoke, we listened.

After so many of you told us that you’d love some snappy video-based tutorials, we decided to get the ball rolling with this bitesized guide to an awesome ChatGPT plugin/use case.

3 free AI Chrome extensions to catapult your productivity

Tired of reading about new AI tools that promise the world but will cost you a pretty penny to use? If so, you’re in luck.

Here are a few amazing (and free) AI-powered Chrome extensions to check out, courtesy of Angry Tom. (Sounds a lot like my co-founder…)

1. SciSpace Copilot

An automated assistant that simplifies complex language, explains unfamiliar terms, and provides more information to help you understand a piece of text. Great if you’re researching an unfamiliar topic.

2. Fireflies.ai

I’m a huge fan of Otter.ai—but Fireflies.ai does the exact same thing (recording and transcribing meetings/calls) for free. The catch? It only works with Google Meets. Generate meeting transcripts with speaker names, detailed meeting summaries, notes, and action items after every meeting.

3. UseChatGPT.AI

This extension allows you to use ChatGPT (Plugins & GPT-4), Bard, Bing, and Claude on any website without copy-pasting. You can write, rewrite, summarize, translate, explain, or reply to any text everywhere with one click.

Pros and cons from Google's Search Generative Experience (SGE)

SEO whizz Brodie Clark has taken a sneak peek at Google's upcoming Search Generative Experience (SGE).

Here are his pros and cons.

Pros

1. Featured snippets won’t be replaced

2. Generative AI is an option, not the default setting

3. Google’s prioritizing organic links vs ads

Cons

1. Google doesn’t provide exact in-text citations (unlike Bing)

2. It takes several seconds to generate an AI-powered answer

3. Users can use SGE for too many queries, not just No One Right Answer (NORA)

AI Marketing in the wild

Another goldie from Julian. (See what we did there?)

Recommended tools and resources 🔧📚 🎥

1. SoundStorm: Efficient Parallel Audio Generation

Google has released its own open-source AI generated speech tool called Soundstorm, a potential competitor to Eleven Labs. SoundStorm’s non-autoregressive audio generation model provides efficient, high-quality audio production and specializes in dialogue between multiple parties. 

2. Creating Viral Videos With AI

Ever wondered how the Harry Potter x Balenciaga or Lord of the Rings by Wes Anderson videos were made? In this video, Matt Wolfe dissects the exact process in minute detail… for free. Not all heroes wear capes.

3. How-To Force ChatGPT To Write In Your Style

The AI Advantage provides a great breakdown teaching you how to get Chat-GPT to mimic your exact writing style. Bravo. A must-watch for all content marketers.

Thanks so much for reading. With the abundance of content on the internet, your attention means a lot. If you have any suggestions or feedback on how we can improve the newsletter, please shoot us a reply. We'd love to hear from you!

Until next time. Happy marketing.

Tom and Charlie