Voice mode activated

Hello marketers. Welcome to AI Marketing School, where we dish out the latest and greatest in AI-powered marketing.

This week’s blockbuster edition is sponsored by the AI for Marketers Summit, coming up on November 13-14, 2024.

It’s a virtual event packed with actionable insights from industry leaders like Google, Adobe, Salesforce, and more.

If you're a marketing professional looking to stay ahead with AI tools and best practices (you are; that’s why you’re reading this!), this is a must-attend to see how AI drives meaningful marketing success in the real world.

And you can get an exclusive 15% off with code AIMS15!

Onto this week’s MEGA issue:

1. AI Marketing Update: Advanced Voice Mode is all systems go

2. The Stack: AI-generated giveaways and how to avoid them

3. Consultant’s Corner: Super-swift AI infographics

Onwards!

AI MARKETING UPDATE

It’s been a long time coming, but OpenAI’s Advanced Voice Mode is finally here — and it’s looking (well, sounding) pretty outrageous.

After a series of delays and limited early access, the new feature is now rolling out to more users, offering voice-driven interactions that sound more human than ever.

As the name suggests, Advanced voice allows real-time voice conversations where you can interrupt, change direction, and add emotional nuance.

This marks an immense turning point for generative AI. Thousands of developers are scrambling right now to build some insane tools, some of which will totally redefine how we interact with software applications and interfaces.

We’re already seeing some crazy creative use cases pop up:

• Voice Roleplay: AI filmmakers are using the voice mode for interactive storytelling, where characters can shift tones mid-dialogue and even sing, as we’ve seen in some playful demos where ChatGPT sings Eleanor Rigby or performs voice acting in different accents.

• Real-Time Video Production: Creators are combining Advanced Voice Mode with tools like Kling AI to produce AI-generated films, syncing voiceovers with characters to match emotional tones and facial expressions.

• Interactive Music and Performance: Developers are getting experimental, with projects like ChatGPT doing beatboxing or tuning guitars using voice commands.

Here’s a nice compilation thread for you:

I quickly want to mention that OpenAI has seriously neutered the voice mode’s ability to self-express, sing, etc., because of safety issues. But people have managed to jailbreak the model to access those behaviors (inevitable!).

Check out this one below. It's fascinating stuff. We can manipulate AI, but now AI is now closer than ever to being able to manipulate us, too.

THE STACK

Avoiding Dead Giveaway AI Words

We all know that AI-generated content can streamline writing tasks, etc etc, but there are certain phrases that make it so easy to spot when AI is at work.

The worst offenders?

Lines like “in the world of” or “in the realm of” are dead giveaways. And then we have words like “crucial,” “revolutionize,” and “significant” — overused to the point of losing weight.

So why does AI keep choosing these terms, even though humans don’t typically write like this? 

The truth lies in the AI's underlying mechanics. These models rely on probabilistic language patterns, predicting and selecting words based on statistical likelihood rather than intent.

Phrases like “crucial” or “revolutionize” fit many generic contexts. 

AI, in its attempt to be broadly applicable, gravitates toward these "safe" words, even though they often miss the mark in terms of authenticity and natural flow.

Think of it as the AI finding the ‘path of least resistance.’

What’s puzzling is that this tendency appears across different models, which shows it’s an architectural problem.

We have to ask, though, as marketers who are often exposed to AI, are we just sensitized to such words?

Do other readers also recognize them — either consciously or unconsciously — as a hallmark of low-quality, inauthentic writing?

I’m not sure if I’m totally honest. That would make a great survey.

Nevertheless, it’s best practice to purge AI writing of these overused terms, especially as they could trigger AI detectors and make content look more spammy to Google.

How to Avoid AI Giveaways

I’ve compiled a chunky Google Doc cheat sheet full of overused phrases and prompts that you can use to avoid falling into this trap.

I’ve also added some battle-tested prompts for creating more authentic, lifelike text.

Of course, the gold standard is properly writing and editing your work by hand and applying genuine expertise, opinions, etc. The more human the input, the more human the output.

But even so, armed with these tips, we can still speed up writing processes while ensuring a better result at the point of output.

CONSULTANT’S CORNER

Ultimate AI infographics

Nothing hypothetical for Consultant’s Corner this week. We’re going to jump right back in with another tutorial.

This time, I’ll walk you through how to create functional infographics in Anthropic’s Claude.

The basic process is:

• Find stats

• Write an article with those stats

• Produce graphs and infographics with Claude from those stats

Let’s go!

Step 1: Understanding Claude Artifacts and How to Enable Them

Claude Artifacts allows you to create standalone content within a dedicated window separate from the main conversation.

Here’s how to enable Artifacts:

1. Go to Settings: Navigate to the settings in Claude (Pro or Team versions).

2. Enable Artifacts: Make sure the Artifacts feature is toggled on, allowing you to generate interactive content directly within Claude.

Step 2: Gather Data with ChatGPT (Browsing with Bing)

To create an infographic, we need data. We’ll use ChatGPT to browse the web and find the relevant statistics for the article, which we’ll then turn into an infographic.

For example, you might want to produce an article on “AI usage in the workplace.”

Prompt Example for ChatGPT: "Find me 10 amazing stats on AI use in the workplace using Bing."

Note: The stats in this demo are probably not the best around. You’d be best off putting some time into compiling a list from authoritative, up-to-date sources.

Step 3: Write an Article with Claude Using ChatGPT's Data

With our stats in-hand, we’ll head over to Claude and write the article.

Prompt for Claude: "Write a detailed article on AI use in the workplace, incorporating the following statistics: [insert stats]. Discuss how AI is boosting productivity, enhancing decision-making, and reshaping different sectors."

Claude will now generate the article, weaving in the statistics you've provided.

Step 4: Generate an Infographic from the Article in Claude Artifacts

After Claude writes the article, you can prompt it to generate an infographic to visually summarize statistics from the article.

Steps to Create the Infographic:

1. Generate the Infographic: You can now create an infographic directly from the article by asking Claude to summarize the key data points visually. For example, you could use the following prompt: "Create an infographic based on the AI workplace statistics in this article.”

2. Customize the Look: You can further adjust the infographic's color (you can use color hex codes), font, and layout. For example, you could change the chart type (e.g., flowcharts or pie charts), and specify your brand’s color codes to match website aesthetics.

For my infographic below, I asked Claude to add sources to the bottom, change the color scheme, and cut out any sources that didn’t use percentages.

This is a quick and dirty example, but it took about 5 minutes.

It’s a great way to enrich your content with visual media without much training or expertise, and using resources you already have.

Refining the infographics is simple with Artifacts, so feel free to experiment.

Advanced Uses of Claude Artifacts

Claude's Artifacts feature extends beyond infographics. You can also create interactive tools, calculators, and other dynamic content. Here are some advanced use cases (credit):

• Interactive Calculators: Use Artifacts to create calculators with sliders and dynamic results.

• Data Visualizations: Generate dynamic charts and graphs that respond to user input.

• Surveys and Quizzes: Create interactive forms that evaluate responses in real-time.

Artifacts combined with Projects make Claude an incredible production tool, and I suspect many underutilize these features. Time to start getting more out of them!

Before we head off, a quick reminder that the AI for Marketers Summit is coming up on November 13-14, 2024.

Grab a spot with 15% off with code AIMS15!

Hope you enjoyed this week’s issue. If you missed it last week, you can read it here.

Until next time. Happy marketing.

—The AI Marketer